Hybrid Bank Channel Product Marketing Director

at Worldpay

• Job title: Bank Channel Product Marketing Director
• Job type: Full Time
• Experience level: Lead
• Salary: $150,300 - $252,500 per year
• Degree requirement: Bachelor's Degree
• Location requirements: Hybrid, Cincinnati, United States

About the role

• Bank Channel Product Marketing Director managing bank partner relationships at Worldpay. Planning and executing marketing strategies to drive growth and revenue for financial institutions.

Responsibilities

• Build trusted relationships with bank partner leaders, Worldpay GMs and business management team; understand partner’s business segments and growth goals to ensure success.
• Introduce key marketing initiatives that align with business goals and meet marketing acquisition ACV targets and retention objectives.
• Develop and implement a comprehensive marketing plan that enables bank partners to scale and achieve exponential growth.
• Collaborate with internal teams to design and implement high-quality, relevant content for plan initiatives.
• Work with creative services and other internal teams (Creative, Marketo, Workfront, Digital, Reporting) to complete all required deliverables including content, branding, landing pages, lead forms, campaign codes, goals, reporting processes, and engagement assets.
• Understand and document approved bank branding elements and acquire all bank approvals as required.
• Monitor and analyze marketing performance metrics to gauge effectiveness; have the flexibility and willingness to pivot plans quickly, when necessary.
• Be an active contributor to the overall MSFI Marketing strategic plan; work with members of the team to ensure delivery and success.

Requirements

• Knowledge of Merchant business and experience with partner marketing
• Proven history of supporting cross-functional relationships at all levels; able to address critical cross functional barriers
• Knowledge of marketing best practices, product tools and methodologies; an eye for creative best practices
• Excellent verbal and written communication skills to audiences of various levels in the organization and directly with the customer, e.g., executive, management, individual contributors
• Proficiency in problem solving and time management skills managing multiple deadlines
• Knowledge and/or experience of Workfront or similar marketing project system
• History of delivering high-quality results and a willingness to challenge the status quo.
• A successful candidate will be a roll up the sleeves team member, maniacal about details and deadlines and has a demonstrated track record of managing detailed marketing projects and process improvements for short to long-term strategic impact.

Benefits

• A competitive salary and benefits
• A variety of career development tools, resources, and opportunities
• The chance to work on some of the most challenging, relevant issues in the payment industry
• Time to support charities and give back in your community.