Hybrid B2B Marketing Manager

Posted last week

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About the role

  • Identify and build relationships with key HR/HRD partners, influencers, and associations in Japan to drive co-marketing and thought leadership initiatives that support lead generation goals.
  • Plan and execute offline events such as industry conferences, partner-led sessions, and proprietary Speak-hosted seminars, managing logistics, vendor coordination, and post-event nurturing.
  • Collaborate with Sales and Customer Success teams to create sales collateral, case studies, and campaigns that enhance customer engagement and retention.
  • Run localized digital campaigns and experiments across multiple channels, executing nurture workflows and ABM campaigns in HubSpot to move leads through the funnel.
  • Maintain and optimize the Japan B2B website for strong localization and conversion performance.
  • Track and analyze campaign results, share insights for ongoing optimization, and stay up to date on HR tech and B2B marketing trends in Japan.

Requirements

  • Bachelor’s degree in Business, Marketing, or a related field.
  • 7–10 years of experience in B2B marketing, preferably in SaaS or tech.
  • Proven success in event planning, campaign execution, and cross-functional collaboration.
  • Strong written and verbal communication skills in Japanese.
  • Excellent project management and multitasking ability.
  • High attention to detail and results-driven mindset.
  • Business-level English proficiency.

Benefits

  • Join a fantastic, tight-knit team at the right time
  • Do your life's work with people you’ll love working with
  • Global in nature
  • Impact people's lives in a major way

Job title

B2B Marketing Manager

Job type

Experience level

SeniorLead

Salary

Not specified

Degree requirement

Bachelor's Degree

Location requirements

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