Alternant participating in commercial development for a retail partner in Blois. Engaging in various tasks related to marketing, client relations, and stock management.
About the role
- B2B Marketing Manager responsible for driving marketing efforts in Japan for a leading language learning AI company. Engage HR professionals and enhance marketing strategies for growth in the region.
Responsibilities
- Identify and build relationships with key HR/HRD partners, influencers, and associations in Japan to drive co-marketing and thought leadership initiatives that support lead generation goals.
- Plan and execute offline events such as industry conferences, partner-led sessions, and proprietary Speak-hosted seminars, managing logistics, vendor coordination, and post-event nurturing.
- Collaborate with Sales and Customer Success teams to create sales collateral, case studies, and campaigns that enhance customer engagement and retention.
- Run localized digital campaigns and experiments across multiple channels, executing nurture workflows and ABM campaigns in HubSpot to move leads through the funnel.
- Maintain and optimize the Japan B2B website for strong localization and conversion performance.
- Track and analyze campaign results, share insights for ongoing optimization, and stay up to date on HR tech and B2B marketing trends in Japan.
Requirements
- Bachelor’s degree in Business, Marketing, or a related field.
- 7–10 years of experience in B2B marketing, preferably in SaaS or tech.
- Proven success in event planning, campaign execution, and cross-functional collaboration.
- Strong written and verbal communication skills in Japanese.
- Excellent project management and multitasking ability.
- High attention to detail and results-driven mindset.
- Business-level English proficiency.
Benefits
- Join a fantastic, tight-knit team at the right time
- Do your life's work with people you’ll love working with
- Global in nature
- Impact people's lives in a major way
Job title
Job type
Experience level
Salary
Not specified
Degree requirement
Location requirements
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