B2B Marketing Manager responsible for driving marketing efforts in Japan for a leading language learning AI company. Engage HR professionals and enhance marketing strategies for growth in the region.
Responsibilities
Identify and build relationships with key HR/HRD partners, influencers, and associations in Japan to drive co-marketing and thought leadership initiatives that support lead generation goals.
Plan and execute offline events such as industry conferences, partner-led sessions, and proprietary Speak-hosted seminars, managing logistics, vendor coordination, and post-event nurturing.
Collaborate with Sales and Customer Success teams to create sales collateral, case studies, and campaigns that enhance customer engagement and retention.
Run localized digital campaigns and experiments across multiple channels, executing nurture workflows and ABM campaigns in HubSpot to move leads through the funnel.
Maintain and optimize the Japan B2B website for strong localization and conversion performance.
Track and analyze campaign results, share insights for ongoing optimization, and stay up to date on HR tech and B2B marketing trends in Japan.
Requirements
Bachelor’s degree in Business, Marketing, or a related field.
7–10 years of experience in B2B marketing, preferably in SaaS or tech.
Proven success in event planning, campaign execution, and cross-functional collaboration.
Strong written and verbal communication skills in Japanese.
Excellent project management and multitasking ability.
High attention to detail and results-driven mindset.
Business-level English proficiency.
Benefits
Join a fantastic, tight-knit team at the right time
Do your life's work with people you’ll love working with
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