B2B Marketing Manager planning, coordinating, and executing integrated marketing campaigns for B2B target groups at Ninox Software in Germany. Focus on content creation, events, and collaboration with sales teams.
Responsibilities
Plan and execute integrated marketing campaigns across the B2B customer journey
Develop targeted campaign messaging in collaboration with Product Marketing and Sales
Create content in various formats, with a particular focus on automated email sequences but also landing pages, short video formats, and event materials — using AI-assisted tools for research and efficient copywriting while maintaining consistently high editorial quality
Organize and run webinars and (virtual) events — including promotion and follow-up
Coordinate internal stakeholders (Design, Social, Web, Performance) to produce campaign-relevant assets
Work closely with the Sales team on lead handover, feedback loops, and support for sales activities
Assist with campaign implementation in tools such as HubSpot and Webflow and across paid and organic channels
Analyze and optimize campaign performance using measurable KPIs
Requirements
3–5 years of professional experience in B2B marketing, ideally in a SaaS or tech environment
Structured working style and experience in campaign project management
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