Associate Marketing Technologist on Content Enablement team at Fidelity. Supporting marketing initiatives with technical development and optimizing sales platforms.
About the role
- AVP, Rewards Marketing managing personalized lifecycle marketing programs for Walmart + OnePay partnership at Synchrony. Leading cross-channel marketing strategies and customer engagement initiatives.
Responsibilities
- Develop, execute, and optimize personalized lifecycle marketing programs that engage customers from onboarding through long-term loyalty.
- Lead journey design, testing, and automation across email, SMS, mobile app, and digital channels in partnership with Rewards IT and OnePay to capitalize on personalization tools.
- Work directly with OnePay to build a trust-based relationship to execute on joint growth and engagement plans.
- Partner with Analytics, Product, and Technology to leverage data and behavioral triggers that deepen customer engagement.
- Build and manage multi-channel campaigns that drive activation, reward redemption, and retention for the OnePay Walmart credit product.
- Develop creative briefs, campaign calendars, and messaging strategies aligned with customer insights and brand tone.
- Collaborate with Loyalty, Digital, and Rewards Product teams to evolve the value proposition and enhance lifecycle touchpoints.
- Lead A/B testing, measurement, and continuous optimization to improve engagement, conversion, and ROI.
- Manage agency and internal creative partners to deliver high-impact communications on time and on brand.
Requirements
- Bachelor’s degree and a minimum of 5 years of experience leading lifecycle, CRM, or retention marketing campaigns; OR, in lieu of a degree, a high school diploma/GED and 8+ years of experience leading lifecycle, CRM, or retention marketing campaigns
- Strong knowledge Workfront navigation to execute on marketing campaigns
- Strong background in data-driven marketing and personalization using CRM or marketing automation platforms (Salesforce Marketing Cloud preferred).
- Experience managing cross-channel marketing campaigns (email, mobile, digital, social, and direct mail).
- Proven ability to work collaboratively in a fast-paced, dynamic environment.
- Excellent communication, organizational, and project-management skills.
Benefits
- Health insurance
- 401(k) matching
- Flexible work hours
- Paid time off
- Annual bonus based on individual and company performance
Job title
Job type
Experience level
Salary
Degree requirement
Tech skills
Location requirements
Marketing Analyst supporting product launches and promotional campaigns at Eurofarma. Collaborating with product managers and agencies to enhance marketing strategies and improve promotions.
Marketing Assistant creating varied content for different brands within Rands (Randon Consórcios). Collaborating with the creation team and supporting various company areas.
Marketing Communication Specialist shaping Surplex brand communication for B2B markets. A chance to influence international visibility with creative storytelling and strategic content management.
Trade Marketing Consultant at Vivo driving creative campaigns and strategies for sales performance. Collaborating with various teams to enhance marketing efforts and engage target audiences.
Marketing Development Program providing hands - on experience in data analysis and customer feedback review. Involves driving improvements and delivering impactful insights across the organization through strategic initiatives.
Marketing Business Partner leading campaign execution and content creation for North American automotive sector. Collaborating cross - functionally to drive growth and B2B leads in a dynamic environment.
Marketing & Tenders Specialist based in Dubai or Riyadh, driving healthcare solutions and collaboration with sales teams. Focusing on market assessments, tender management and digital marketing performance.
Marketingreferent for a human - centered intensive care service seeking to make a difference. Focused on social media and brand development in a supportive team environment.
Marketing Assistant supporting the Presbyterian Church (U.S.A.) by developing marketing communications and content. Collaborating with teams to ensure consistency and clarity in messaging.