Serves as thought leader and unbiased member advocate to provide the customer viewpoint, supported with insight driven evidence to influence business planning
Applies an “outside in” perspective, defines areas of opportunity and guides the process of developing insight strategies, defines objectives, challenges basic assumptions, and makes strategic and operational recommendations
Creates and maintains strategic partnerships across the enterprise
Influences the adoption of member engagement strategies via effective use of member insights and analytics
Collaborates with internal / external stakeholders to ensure that enhanced insight is fully utilized and embedded into operational activities
Ensures linkages and alignment across all ESM functions, key stakeholders, and strategic partners
Builds and leads high performing teams that deliver exceptional results through coaching, mentoring and matrix management
Selects, develops and supports team in the attainment of business objectives and strategic initiatives
Manages employee performance and facilitates professional development of staff
Identifies training opportunities for staff and support their development efforts
Demonstrates expertise and motivates the team to embrace new, best in class insights tools and approaches that better equip USAA to move fast in a rapidly digitizing business environment
Ensures risks associated with business activities are effectively identified, measured, monitored, and controlled in accordance with risk and compliance policies and procedures
Requirements
Bachelor’s Degree OR 4 years of related experience (in addition to the minimum years of experience required) may be substituted in lieu of degree
10 or more years of setting marketing/ member insight strategy and leading strategy development within business to consumers industries required
6 or more years of people leadership experience in building, managing and/or developing high-performing teams required
In-depth knowledge of the trends and dynamics driving change in business to consumer businesses
Functional knowledge of marketing research, tools and techniques
Can represent and recommend the team’s capabilities with key internal stakeholders
Experience collaborating with key resources and stakeholders, influencing decisions and managing work to achieve strategic goals required
Executive-level business acumen in the areas of business operations, industry practices and emerging trends required
Benefits
comprehensive medical, dental and vision plans
401(k)
pension
life insurance
parental benefits
adoption assistance
paid time off program with paid holidays plus 16 paid volunteer hours
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