Digital Marketing Specialist driving Würth's digital strategy and improving online platforms' performance. Collaborating across departments and analyzing data to enhance customer experience.
About the role
- Consumer Engagement Lifecycle Marketing role focused on driving cardholder activation for Virgin Red Rewards Mastercard®. Overseeing campaigns and collaborating with cross-functional teams for strategy implementation.
Responsibilities
- Implement strategies that will drive increased cardholder activation and engagement
- Oversee existing cardholder lifecycle campaigns
- Lead marketing campaign strategy, design, and execution
- Deepen partnership with emerging SYF and Vendor technology
Requirements
- Bachelor's degree or high school diploma/GED and 9+ years of Digital and Lifecycle Marketing
- 5+ years of experience in digital platform management and/or marketing
- 3+ years of analytics experience with competencies in analytic tools, dashboards and tracking
- Ability to travel as needed (~15%)
Benefits
- Flexible work arrangements
- Professional development opportunities
- Annual bonus based on individual and company performance
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