Mortgage Marketing Coordinator responsible for integrating marketing solutions for Residential Mortgage Business. Collaborating with teams to enhance customer experience and support marketing initiatives.
About the role
- Lead B2B and B2B2C marketing for Synchrony CareCredit Health & Wellness, executing multi-channel campaigns and managing partners to drive acquisition
Responsibilities
- Develop and execute B2B and B2B2C multi-channel marketing campaigns (email, Account-Based Marketing, web, social, digital, direct mail)
- Manage high profile partner relationships and develop partner marketing plans and quarterly business reviews
- Work with analytics to monitor campaign results and adjust tactics
- Manage internal and external agency partners to develop creative marketing plans
- Segment and prioritize target audiences and acquire new B2B accounts via paid digital, social, search, direct mail, and email
- Activate and engage B2B accounts and consumers to drive CareCredit applications and usage
- Email automation and journey mapping using Marketing Cloud
- Manage B2B website pages: content, organic search, site tagging, and retargeting strategies
- Develop content strategy and educational materials (webinars, videos, case studies, white papers)
- Partner with sales, BD, field sales and call center teams to drive enrollments, applications, lead generation and account growth
Requirements
- Bachelor's Degree OR in lieu of a degree, a high school diploma and 8 years of marketing experience
- Minimum of 4 years marketing experience that includes innovating and executing multi-channel marketing campaigns including email, direct mail, social, and digital channels
- Ability to travel 30%
- Experience with Account-Based Marketing, DTC acquisition campaigns, B2B and B2B2C marketing
- Experience using the Salesforce CRM platform and Marketing Cloud email platform
- Email automation and journey mapping experience using Marketing Cloud
- Experience managing creative agencies, research or analytic partners
- Experience or exposure in market intelligence or research
- Ability to interpret campaign and market analytics, A/B test and pivot campaigns/strategies
- Excellent verbal and written communication and presentation skills
- Flexible, high energy, self-starter able to work in a fast-paced, complex environment
- You must be 18 years or older
- Willing to take a drug test, submit to a background investigation and fingerprints as part of onboarding
- Legal authorization to work in the U.S. is required; employer will not sponsor employment visas
Benefits
- Choice and flexibility to work from home, near a Hub, or in an office
- Option to occasionally commute to nearest office for in-person activities
- Eligible for an annual bonus based on individual and company performance
- Employee Resource Groups with more than 50% workforce engagement
- Support, tools and technology to grow your career
- Reasonable accommodation for applicants and employees
- Career Support Line available (1-866-301-5627, 8am–5pm CST)
Job title
Job type
Experience level
Salary
Degree requirement
Tech skills
Location requirements
Expert Marketing Specialist driving data - driven marketing initiatives for CHS's Energy Marketing team. Collaborating cross - functionally to optimize strategies with a focus on research and analysis.
Marketing Intern leading a three - month project on a Defense Meteorology marketing strategy for Vaisala. Researching, collaborating, and creating an evidence - based engagement playbook.
Marketing Generalist supporting global marketing initiatives at FlexGen. Tailoring messaging and campaigns for regional audiences in the UK and EMEA.
Digital Retail Marketing Coordinator responsible for developing and optimizing digital exposure on retail partner platforms. Collaborating with international teams to drive traffic and increase conversions for retailers.
Marketing Manager B2B responsible for end - to - end marketing strategy and execution at DeepUp GmbH. Leveraging data - driven insights to enhance performance and visibility in the B2B sector.
Werkstudent*in im Marketing bei goodBot, wo du aktiv an der Zukunft der biomedizinischen Forschung arbeitest. Chance, in einem kreativen Team mit innovativen Laborautomationstechniken zu wachsen.
Senior Customer Marketing Specialist at Lytx driving customer growth and retention through omnichannel campaigns. Collaborating with teams to deepen customer relationships and optimize marketing efforts.
Senior Manager of Japan Marketing overseeing regional marketing initiatives at Coupa. Collaborating with sales and partners to develop strategies and host impactful events.
Marketing Coordinator managing events and campaigns at Dentsply Sirona in Poland. Focused on delivering impactful customer experiences and maintaining brand presence.