Trade Marketing Analyst ensuring strategic alignment and execution of marketing campaigns. Collaborating with commercial leadership to drive results through trade strategies.
About the role
- Lead B2B and B2B2C marketing for Synchrony CareCredit Health & Wellness, executing multi-channel campaigns and managing partners to drive acquisition
Responsibilities
- Develop and execute B2B and B2B2C multi-channel marketing campaigns (email, Account-Based Marketing, web, social, digital, direct mail)
- Manage high profile partner relationships and develop partner marketing plans and quarterly business reviews
- Work with analytics to monitor campaign results and adjust tactics
- Manage internal and external agency partners to develop creative marketing plans
- Segment and prioritize target audiences and acquire new B2B accounts via paid digital, social, search, direct mail, and email
- Activate and engage B2B accounts and consumers to drive CareCredit applications and usage
- Email automation and journey mapping using Marketing Cloud
- Manage B2B website pages: content, organic search, site tagging, and retargeting strategies
- Develop content strategy and educational materials (webinars, videos, case studies, white papers)
- Partner with sales, BD, field sales and call center teams to drive enrollments, applications, lead generation and account growth
Requirements
- Bachelor's Degree OR in lieu of a degree, a high school diploma and 8 years of marketing experience
- Minimum of 4 years marketing experience that includes innovating and executing multi-channel marketing campaigns including email, direct mail, social, and digital channels
- Ability to travel 30%
- Experience with Account-Based Marketing, DTC acquisition campaigns, B2B and B2B2C marketing
- Experience using the Salesforce CRM platform and Marketing Cloud email platform
- Email automation and journey mapping experience using Marketing Cloud
- Experience managing creative agencies, research or analytic partners
- Experience or exposure in market intelligence or research
- Ability to interpret campaign and market analytics, A/B test and pivot campaigns/strategies
- Excellent verbal and written communication and presentation skills
- Flexible, high energy, self-starter able to work in a fast-paced, complex environment
- You must be 18 years or older
- Willing to take a drug test, submit to a background investigation and fingerprints as part of onboarding
- Legal authorization to work in the U.S. is required; employer will not sponsor employment visas
Benefits
- Choice and flexibility to work from home, near a Hub, or in an office
- Option to occasionally commute to nearest office for in-person activities
- Eligible for an annual bonus based on individual and company performance
- Employee Resource Groups with more than 50% workforce engagement
- Support, tools and technology to grow your career
- Reasonable accommodation for applicants and employees
- Career Support Line available (1-866-301-5627, 8am–5pm CST)
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