Corporate Marketing Specialist at HCF executing multi - channel marketing campaigns to drive member growth and retention while supporting corporate strategies.
About the role
- Associate Marketing Manager for Bloomsbury Academic managing marketing strategies for academic books. Focused on author satisfaction and audience engagement in North American market.
Responsibilities
- Set subject strategy and marketing plans for the financial year in conjunction with UK counterparts and stakeholders; monitor progress, spend and return through the year and adapt tactics accordingly
- Review copy for titles; provide suggestions to strengthen the positioning of titles, author bios, descriptive copy, and metadata
- Create academic journal review lists for academic titles based on existing lists and author suggestions for titles; communicate with editors at journals to pitch books and report back to authors on efforts and results
- Respond to author inquiries in a timely manner
- Write, edit and deploy marketing materials and campaigns including email copy, flyers, social posts, and digital ads
- Contribute to the development of sales tools to support sales efforts for academic titles
- Assist with conference planning and promotion, including the creation of digital and print content to support sales and textbook adoption efforts
- Coordinate with Editorial, Sales, Marketing, and Publicity teams to ensure consistent messaging and campaign alignment
- Support the creation and execution of integrated marketing campaigns for frontlist and backlist titles across digital and traditional platforms
- Other tasks, as needed
Requirements
- Bachelor’s degree
- 2+ years of marketing or publishing experience, ideally in an academic or trade publishing environment
- Strong writing, editing, and communication skills
- High attention to detail and ability to manage multiple projects at once
- Self-starter with the ability to work both independently and collaboratively
- Experience using Microsoft Office (Word, Excel, Outlook); familiarity with platforms such as Biblio, Monday.com, Mailchimp, Salesforce, or similar tools a plus
- Willingness to travel occasionally for conferences and events.
Benefits
- Medical insurance
- Vision insurance
- Dental insurance
- 401(k)
- Paid parental leave
- Hybrid Work Schedule
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