Research, media strategy, and plan development for assigned account(s)
Serve as day-to-day client contact and liaison between internal strategy, execution teams, and the client
Aggregate and implement Account-Based approaches and marketing strategies
Oversee Demand Generation, Lead Conversion, and Content Syndication tactics
Support client in their lead pipeline connectivity strategy
Provide information about the brand, consumer and marketplace to aid media strategy
Master proprietary and industry tools and systems (i.e. Prisma)
Oversee plan entry into agency tool for flowcharting
Oversee and/or manage budget tracking, management, and reporting process
Apply media knowledge to address media and business challenges
Participate in meetings/brainstorm sessions and meetings with media representatives to evaluate opportunities with activation teams
Collaborate on POVs and client facing communication
Work with research to ensure competitive spending data requests and analysis are completed
Collect and organize data across all channel teams for reporting in collaboration with activation
Demonstrate strong understanding of the client’s business and articulate the business challenge that leads to the media strategy
Requirements
1-2 years of cross-channel media planning experience
Familiarity with a variety of media tools and software like Prisma and MediaOcean
Prior advertising or digital media agency experience preferred
Strong digital marketing background and familiarity with multiple media channels
Strong communication skills
Strong project management skills
Solid research and analytical skills, good mathematical aptitude, and attention to detail
Strong experience with Excel (advanced functions and formulas) and PowerPoint
Ability to organize, prioritize, work well under pressure with multiple assignments; meet tight deadlines and multi-task
Flexible and willing to learn new skills
Benefits
We care about your growth – we offer competitive salaries and annual compensation review
We recognize and celebrate your success…all the time! Whether it’s through company meetups, employee recognition programs, or just a regular day, we make sure our people’s achievements are known and appreciated
Flexible Time Off policy that puts you in control of your work-life balance
Market-leading primary and secondary caregiver and parental leave policies
Hybrid in-office/remote working policy
Dedicated Impact Champions who collaborate globally on social and environmental impact
Employee Resource Groups for community and inclusion
Medical, dental and vision coverage
Generous PTO plan
401k program
Comprehensive family planning benefits (including paid parental leave)
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