Field Marketing Manager driving B2B event - based marketing campaigns to grow merchant network. Planning and executing successful marketing activities including trade shows and hosted events.
About the role
- Associate Director Marketing leading Consumer Brands marketing strategies for Wella in DACH region. Responsible for achieving ambitious KPIs through innovative and effective marketing initiatives.
Responsibilities
- You will take full responsibility for all marketing activities of Wella Company Consumer Brands in the DACH region
- You will drive toward ambitious KPIs such as market share, successful product launches and outstanding media performance
- You will actively shape the brand’s future by developing and implementing innovative, national and long-term business plans and brand strategies
- You will identify trends, analyze markets and products, and proactively derive recommendations and actions for global marketing
- You will ensure excellent launches of new segments and products and manage the existing portfolio with an optimal mix of modern marketing tools
- You will develop creative media, PR, digital and influencer strategies
- You will plan and manage high-impact advertising campaigns and consumer promotions and implement them together with cross-functional teams
- You will be responsible for the marketing budget, monitor brand profitability and take targeted measures to achieve ambitious marketing goals
- You will support and develop your team both professionally and personally and create an inspiring working environment
- You will lead external agencies (PR, media, promotion, digital, influencer) with foresight and efficiency
- You will continuously optimize processes, leverage synergies and drive innovation
- You will represent the company professionally at national and international events, conferences and client meetings
Requirements
- Successfully completed Master’s degree in Business Administration with a focus on Marketing or Sales
- Extensive relevant professional experience (>8 years) in marketing within an internationally active consumer goods company
- Fluent German and English skills
- Marketing experience in Beauty and consumer goods
- Strong expertise in Influencer Marketing, Media and Digital Marketing
- Previous experience in a global marketing role is an advantage
- Confident and persuasive personality with leadership abilities
- Experience leading employees and multifunctional teams
- High level of intercultural competence
- Entrepreneurial mindset and independent working style
- Strong decision-making capability
- Change management experience and strategic thinking
- Ability to set priorities and goals and to operate effectively amid ambiguity
- Creativity and strong digital affinity, with hands-on experience managing social media
- High analytical skills
- Strong service and customer orientation
Benefits
- Support for personal potential and individual career paths
- Internationality – operate in an international corporate and working environment with flat hierarchies and exciting projects
- Freedom to shape – actively influence daily work and processes and seize the opportunity to make an impact in the world of beauty
- Team – positive working atmosphere and culture characterized by diversity, collaboration and fun
- Flat hierarchies, open communication and an international, diverse environment where a sense of “we” is at the forefront!
Job title
Job type
Experience level
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Not specified
Degree requirement
Location requirements
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