PPC Specialist managing campaigns across Google Ads and Bing Ads for an internationally acclaimed multi - asset broker. Focus on optimization and performance reporting to drive results.
About the role
- Entry-level Analyst position at Canvas Worldwide, working with clients like Kia and Hyundai on search intent and campaign management.
Responsibilities
- Conduct keyword research to identify growth opportunities for new and existing campaigns
- Identify top-performing ad copy to inform new creative
- Review search trends and craft insights for clients
- Ensure reporting is pulled accurately
- Monitor campaign pacing towards goals
- Assist in creating bulk sheets to or edit keywords and ad copy within search bid management tools
- Review product briefs and website copy decks to develop new copy
- Provide support in campaign budget management and optimizations
- Provide updates for deliverables & re-prioritize tasks as needed
- QA implementation for new campaigns as well as ad copy rotations
Requirements
- Bachelor’s Degree preferred
- Strong organizational and analytical skills
- Proven ability to prioritize multiple tasks with flexibility and communicate priorities to Supervisor
- Basic knowledge of Excel formulas and functions
- Google Ads, Microsoft Ads, and/or Search Ads 360 certification is a plus
Benefits
- generous medical, dental, vision, pet insurance
- commuter benefits
- disability and life insurance coverage
- 401(k) matching
- up to 14 holidays per year
- a “Do Good Day”
- unlimited PTO
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