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New Era TechnologyContent Author, Adobe AEM
Adobe Content Author responsible for managing web page creation in AEM. Join New Era Technology to enhance digital engagement for healthcare and stakeholder interactions.
About the role
- Use AI and data to create conversion-focused content that ranks on search engines and supports Sleek’s business growth in Hong Kong.
- Drive SEO growth: Increase organic traffic, rankings, and conversions across Sleek’s HK websites (EN & zh-HK).
- Prioritize high-ROI topics: Develop and execute a data-led editorial plan.
- Maintain a consistent publishing cadence: Deliver a steady flow of high-quality content each month, including blog posts, landing pages, newsletters, and editorial pieces. Each piece should align with Sleek’s tone of voice, search intent, and conversion objectives.
- Ensure quality publishing: Manage content briefs, edits, localization, stakeholder approvals, and WordPress publishing with attention to detail and adherence to brand standards.
- Achieve top SERP positions and strengthen AI visibility: Rank Sleek’s content for key industry keywords while improving AI-assisted content discoverability across platforms.
- Scale with AI: Integrate and refine AI tools for scalable content production.
- Track and report performance: Measure keyword rankings, traffic, engagement metrics, and conversions. Provide actionable monthly reports with insights and improvement plans.
- Optimize content operations: Continuously refine workflows, SOPs, and best practices to enhance the efficiency of AI, SEO, and WordPress publishing processes.
Requirements
- 6+ years of experience in digital marketing with a strong focus on SEO and content strategy.
- Collaborative team player, receptive to constructive feedback, and eager to learn and adapt in a fast-evolving landscape.
- Proven track record of increasing organic traffic and generating qualified leads or conversions through content.
- Skilled in SEO tools such as Google Search Console, SE Ranking, or similar analytics platforms.
- Strong command of WordPress and experience managing AI-driven content workflows.
- Ability to evaluate and refine AI-generated content for SEO and audience engagement.
- Exceptional writing, editing, and localization skills in both Traditional Chinese (Hong Kong) and English.
- Experience managing editorial calendars and collaborating with multiple stakeholders.
- Background in Accounting, Tax, or Financial Services is a plus.
- Familiarity with AI-powered video or content optimization tools is advantageous.
Benefits
- Humility and kindness: Humility is a core attribute we hire for, which means we have a culture of not taking ourselves too seriously and being able to laugh. Kindness is also incredibly important. We are committed to creating and nurturing a diverse and inclusive environment.
- Flexibility: You’ll be able to work from home 2 days per week. If you need to start early or start late to cater to your family or other needs, we don’t mind, so long as you get your work done and proactively communicate. You can also work fully remote from anywhere in the world for 1 month each year
- Financial benefits: We pay competitive market salaries and provide staff with generous paid time off and holiday schedules. Certain staff at Sleek are also eligible for our employee share ownership plan and can share in the upside of our stellar growth trajectory as we work toward listing on a prominent stock exchange in the Asia Pacific region.
- Personal growth: You’ll get a lot of responsibility and autonomy at Sleek - we move at a fast pace so you’ll be making decisions, making mistakes and learning. There’s also a range of internal and external facing training programmes we run. We’re also at the forefront of utilising AI in our space and are developing a regional centre of AI excellence. It is our intention that if you leave Sleek, you leave as a more well-rounded person and professional.
- Carbon Neutral commitment: Sleek is also a proudly certified B Corp. Since we started our journey in 2017, we’ve been committed to building Sleek as a force for good. In just over 5 years, we’ve joined a community of industry leaders like Patagonia, Ben & Jerry's, and P&G who are building an inclusive, equitable, and a regenerative economy. We have planted over 29,271 trees to reforest our ecosystem and saved 7 tons of paper from landfills by processing over 1.4M pages through SleekSign. We aim to be Carbon Neutral by 2030.
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