Hybrid Affiliate and KOL Manager

at Intrepid

• Job title: Affiliate and KOL Manager
• Job type: Full Time
• Experience level: Mid level, Senior
• Salary: Not specified
• Degree requirement: No Education Requirement
• Location requirements: Hybrid, Ho Chi Minh, Vietnam

About the role

• Affiliate and KOL Manager driving sustainable growth in affiliate marketing for Intrepid Asia. Leading team development and partnership management in social commerce and e-commerce.

Responsibilities

• Develop and implement the Affiliate and creator/ KOL growth strategy, aligned with overall social commerce and commercial objectives.
• Be able to build sustainable performance models, including commission tiers, incentive frameworks, and ROI optimization plans.
• Translate business goals into clear execution roadmaps and action plans for both affiliate and creator/KOL sub-teams.
• Establish and nurture relationships with MCNs, creators/KOLs (especially top-tier ones), and the platforms.
• Negotiate and co-create strategic partnership programs, ensuring Intrepid’s participation in all Affiliate projects with relevant parties.
• Analyze market and competitor trends to predict shifts and identify growth and collaboration opportunities.
• Ensure quality control in selecting creators, KOLs, MCNs, and evaluating their performance.
• Lead, coach, and empower Affiliate team members.
• Foster growth, accountability, and team motivation.
• Build and optimize SOPs, best-practice frameworks, and planning and campaign review systems to drive consistent learning and capability building for the team.
• Cultivate a culture of data-driven performance, proactive problem-solving, and cross-team collaboration.
• Oversee the entire Affiliate team’s campaign planning and execution, and provide and guide team members with actionable insights for optimization.
• Manage campaign budgets, commission payouts, booking fees, and incentive programs effectively to ensure optimal ROI for brands.
• Manage affiliate activities in accordance with brand guidelines and platform policies.

Requirements

• 4-6 years of experience in affiliate marketing, creator/KOL affiliate marketing, or social commerce, including at least 2 years in team leadership.
• Proven ability to build and manage partnerships with creators/KOLs, MCNs, and affiliate marketing networks.
• Strong understanding of affiliate activities on e-Commerce and social platforms, MCN, and creator/KOL operations.
• Proven success in managing teams and building team capacity.
• Excellent people management skills - able to develop, motivate, and retain talent.
• Strategic thinker with strong analytical and commercial acumen.
• Data-driven and results-oriented, motivated by measurable growth and performance outcomes.
• Exceptional communication and stakeholder management abilities.
• Proactive, adaptable, and comfortable operating in a fast-paced environment.
• Strong project management, prioritization, and cross-department coordination skills.
• Fluent in English.

Benefits

• Excellent and competitive compensation package
• Professional and open international working environment – culturally integrating the best of all cultures to take the best of each and ensure we build an energetic, commercial, and fun working atmosphere.
• Ample opportunity for personal and professional development, both on the job and through regular training (Ecommerce topics, technical skills, soft skills and leadership training) made available on our proprietary learning platform Intrepid University
• You will work with many brilliant co-workers who are movers and shakers of the industry, as well as with leading brand and ecosystem partners across all categories to shape their presence across all ecommerce platforms in the years to come, and will have a broad view on the latest developments in the South East Asian e-commerce ecosystem.