marketing-analyst

PayJoy is a company that provides credit opportunities through a unique 'buy now, pay later' model, particularly focusing on smartphones. It allows customers to acquire smartphones without needing a credit card or bank account by paying in installments over 3-12 months. PayJoy's model is aimed at facilitating access to mobile technology and financial services for consumers in various countries who may not have access to traditional banking facilities. The company operates in multiple regions including Mexico, Panama, Peru, Ecuador, Brazil, Colombia, South Africa, and the Philippines. It also offers cash loans approved in minutes using a smartphone, making it a quick and efficient way for people to manage their financial needs.

PayJoy's mission is to deliver access to credit to the next billion people in emerging markets worldwide. Our unique mobile security technology gives customers the ability to afford their first smartphone on credit, using the phone itself as collateral, and then provides further access to credit to help weather life's unexpected financial surprises and climb the ladder of economic well-being.Founded in 2015, today PayJoy has reached millions of customers in a dozen countries around the globe, including Mexico, Brazil, Colombia, India, Kenya, and South Africa, and is on a strong growth path with support from major industry partners to bring credit to the next billion emerging consumers.

PayJoy

• Deliver weekly, monthly and adhoc analysis of performance, reviewing campaigns, funnels and platforms across channels, products and countries of operations
• Propose and execute new deep dive analyses to provide optimizations across multiple marketing platforms, with a focus on Meta, Google, and TikTok, across all PayJoy markets.
• Conduct regular audits of our attribution model to identify and resolve data quality issues, ensuring proper data flow from source systems through to reporting tools.
• Work with our data and tech teams to identify opportunities to refine the current model to better capture sources of traffic and sales.
• Create and maintain new performance reports with cohorted analysis.
• Troubleshoot tracking discrepancies and data anomalies, working with technical teams (both within the company and outside agencies) to implement fixes and prevent future issues.
• Monitor and stay current on platform updates, privacy regulations, and industry best practices that may impact optimization and testing capabilities

Performance Marketing Campaign Analyst

Performance Marketing Campaign Analyst at PayJoy focusing on performance marketing strategy and data-driven decision making. Analyzing and optimizing marketing campaigns across multiple platforms and countries.

• Support the detection and tracking of issues, bugs, customer pain points, and operational gaps that impact marketing performance or user experience.
• Provide data-driven recommendations to guide the prioritization of marketing improvements and cross-functional initiatives.
• Conduct user, market, and performance research, synthesizing insights from dashboards, customer feedback, surveys, and experiments (A/B tests).
• Analyze customer behavior and operational processes, identifying opportunities to streamline communication and improve customer understanding.
• Assist in initiatives aimed at reducing card declines, providing analytical support and insights for the Fraud, Risk, and Marketing teams.
• Prepare reports, dashboards, and performance summaries to support decision-making for the Marketing Manager and leadership.
• Collaborate closely with Product, CX, Insights, and Risk teams, ensuring alignment and visibility on customer trends and issues.
• Maintain updated FAQs on the app and website for all products and countries.

Marketing Analyst

Marketing Analyst at PayJoy responsible for supporting new product launches through performance analysis. Collaborating across teams to provide insights for marketing strategies and operational improvements.

Capgemini is a global leader in partnering with businesses to transform and manage their operations by harnessing the power of technology. With expertise across a wide array of industries such as aerospace, automotive, banking, and healthcare, Capgemini provides a constantly evolving portfolio of services to meet the ever-changing needs of their clients. Their offerings include cloud, cybersecurity, data and artificial intelligence, and enterprise management, among others. Capgemini also emphasizes innovation and sustainability, helping companies achieve digital transformation while promoting environmental and social responsibility. Additionally, Capgemini provides career opportunities across various levels and professions, encouraging innovation and diversity in its workforce.

Capgemini is a global leader in partnering with companies to transform and manage their business by harnessing the power of technology. The Group is guided everyday by its purpose of unleashing human energy through technology for an inclusive and sustainable future. It is a responsible and diverse organization of 350,000 team members in more than 50 countries. With its strong 55-year heritage and deep industry expertise, Capgemini is trusted by its clients to address the entire breadth of their business needs, from strategy and design to operations, fueled by the fast evolving and innovative world of cloud, data, AI, connectivity, software, digital engineering and platforms. The Group reported in 2022 global revenues of €22 billion.

Get The Future You Want | www.capgemini.com


Capgemini

- Responsible for developing business segment, function, and process knowledge, an understanding of business-area data and advanced analytics to successfully implement solutions that improves profitable growth.
- Provides collaborative support for planning, development, testing, implementation, and monitoring predictive or prescriptive analytics solutions to strategic business problems and drive home future innovation.
- Responsible for building Power BI and excel reports, must be comfortable with large amounts of data, data manipulation, and solving complex business problems.
- Work on analyses related to agency development, new agent programs, recruiting promotions, and more.
- Support Distribution objectives and agency development by assisting in advanced analytic projects, program development, calculating return on investments, and more.
- Serves as a subject matter expert in analytics and agency development.
- Provides analytic and operational support for plans to implement user-centered, advanced analytical solutions to strategic business problems.
- Key ownership areas may include market and competitive intelligence, user-centered solutions and implementation of advanced analytics projects and support of strategy, planning and visioning. Executes against project plans or agile user stories on time and effectively communicates the status of analytical solutions to key stakeholders.
- Supports business objectives for acquisition, retention, cross-selling, profitability, and agency development by assisting in advanced analytic projects.
- Researches market and competitive intelligence to drive strategy at Farmers and identifies opportunities for innovation and advanced analytical solutions. Performs other duties as assigned.


Data Marketing Analyst II

Analyst developing business insights and analytics solutions for a major insurer. Collaborating on advanced analytics projects to drive strategic growth and innovation.

• Implement lifecycle campaigns for acquisition, retention, and engagement.
• Implement messages and creatives in our CRM, in partnership with brand teams.
• Implement rapid testing to determine optimal campaigns to drive business goals.
• Implement A/B testing for campaigns, including analysis of results and performance.
• Orchestrate and optimize campaign flows within the CRM platform, including establishing relevant events and triggers.

Lifecycle Marketing Analyst

Lifecycle Marketing Analyst implementing and executing CRM lifecycle campaigns for credit line and card business at fintech company. Collaborating with brand teams for effective campaign execution.

Hybrid Marketing Analysts roles in Mexico

Browse 4 hybrid marketing analysts roles hiring in Mexico plus related opportunities such as marketing, marketing operations, digital marketing, data analyst and business analyst.

4 jobs found

Performance Marketing Campaign Analyst

PayJoy

Marketing Analyst

PayJoy

Data Marketing Analyst II

Capgemini

Lifecycle Marketing Analyst

PayJoy