marketing-analyst

The Relevance Group is a European data-driven marketing and growth consultancy that helps companies unlock commercial potential in their data. They combine data strategy and infrastructure, market and consumer insights, customer journey management, marketing technology and AI to design and execute personalized marketing and sales programs that drive revenue, loyalty and efficiency. With 400+ experts and 750+ clients across Europe, they operate end-to-end from strategy through execution to deliver measurable growth for enterprise clients.

The Relevance Group (TRG) is a European network of specialist companies in marketing, data, AI and technology. 

TRG was founded on the belief that many organisations hold untapped growth potential in their (customer) data, and that by connecting sources like sales data, behavioural data, research data, marketing data and external sources, that potential can be turned into measurable business growth. 

We support organisations in becoming more relevant across every stage of the customer lifecycle. Each company within our group brings its own area of expertise and specialism, and together they form a carefully curated end-to-end offering: from identifying and connecting data sources to developing, executing, and optimising strategies and campaigns. 

This shared approach is grounded in a common belief: that relevance is the most powerful currency in modern marketing. The goal of TRG is simple: turning data into business growth.

The Relevance Group

• Maintain and update our clients’ product catalogs to ensure they are always current and accurate.
• Take responsibility for the setup, administration, and maintenance of marketing tools such as ProductsUp, Adjust, Appsflyer, Clarisights, Adverity, and others.
• Create and develop reporting dashboards to analyze campaign performance and improve data quality through optimized configurations.
• Define functional requirements and support developers to successfully integrate marketing tools.
• Connect marketing tools to various data sources to ensure a complete and consistent view of the data.
• Support clients and internal teams with in-depth data analyses to identify and resolve the root causes of performance issues.

Marketing Analyst, App Marketing

Marketing Analyst developing and optimizing marketing dashboards for app success in the DACH region. Collaborating closely with Paid Media Specialists and Marketing Consultants on campaign performance.

ROSE Bikes is a German bicycle retailer (ROSE Bikes GmbH) that sells a wide range of bikes—including road, gravel, mountain, urban, trekking, and e-bikes—along with cycling apparel, parts, accessories, and services. It operates an international e-commerce site and multiple physical stores and partner locations across Europe, and offers workshop services, leasing (Dienstrad) options, and branded product lines and collections.

Hop on the bike and look forward to extraordinary experiences.
Cycling is more than just a form of mobility. It keeps our lives in moving.

At ROSE Bikes, we are constantly motivated by our drive for innovation, employees who love their jobs, and an invaluable wealth of experience. We stand for expertise in cycling, lifestyle, design, and high-end technology in all our actions.
Above all, we stand for what connects us all: Our love for cycling.

Experience Cycling.
With ROSE Bikes.

#rosebikes #experiencecycling

ROSE Bikes

• Du analysierst laufend die Umsätze für unsere Bikes über alle Kanäle hinweg und hast auch die (Online-) Marketing Budgets und -Maßnahmen im Blick.
• Gemeinsam mit unseren Bike XP Teams (Race, Adventure, etc) definierst du Handlungspotenziale, um unsere Marke noch sichtbarer zu machen und das Umsatzwachstum nachhaltig zu fördern.
• Deine datengetriebene Analyse der Customer Journey zeigt den Kolleg*innen auf, wo Potenziale liegen, um Kund*innen anzusprechen und zu begeistern.
• Analyse von KPI rund um E-Commerce, Stores, Customer Journey, Traffic, (Online) Marketingkanäle und Conversion
• Erstellung von Umsatz- und Budgetplanungen für Online- und Offline-Vertriebskanäle sowie laufende Forecasts und Budgetkontrolle
• Du verantwortest das Vertriebs- und Marketing-Controlling und erarbeitest Dashboards und Reportings zur Erfolgskontrolle.
• Anwendung statistischer Methoden und Modellierung zur Trendanalyse, Prognose und Prozessoptimierung
• Zusammenarbeit mit Data Engineers und Scientists zur Weiterentwicklung der Dateninfrastruktur und -tools
• Customer Journey Analysen über alle Marketing-Touchpoints hinweg für die Prozessoptimierung und Budgetsteuerung

Sales and Marketing Analyst, Commerce

Sales and Marketing Analyst analyzing sales data and marketing budgets for bikes. Collaborating with teams to enhance brand visibility and drive sustainable revenue growth.

• You continuously analyze sales for our bikes across all channels and monitor (online) marketing budgets and activities.
• Together with our Bike XP teams (Race, Adventure, etc.), you define action opportunities to increase our brand visibility and sustainably drive revenue growth.
• Your data-driven analysis of the customer journey shows colleagues where opportunities exist to reach and delight customers.
• Analyze KPIs related to e-commerce, stores, customer journey, traffic, (online) marketing channels, and conversion.
• Prepare revenue and budget plans for online and offline sales channels as well as ongoing forecasts and budget control.
• You are responsible for sales and marketing controlling and develop dashboards and reports for performance monitoring.
• Apply statistical methods and modeling for trend analysis, forecasting, and process optimization.
• Collaborate with data engineers and scientists to further develop the data infrastructure and tools.
• Customer journey analyses across all marketing touchpoints for process optimization and budget management.

Sales and Marketing Analyst

Sales and Marketing Analyst working with an open-minded team to analyze e-commerce sales and marketing efforts. Collaborating with cross-functional teams to drive brand visibility and revenue growth.

• You continuously analyze bike sales across all channels and monitor (online) marketing budgets and activities.
• Together with our Bike XP teams (Race, Adventure, etc.), you identify opportunities to increase brand visibility and sustainably drive revenue growth.
• Your data-driven analysis of the customer journey shows colleagues where there are opportunities to engage and delight customers.
• Analyze KPIs related to e-commerce, retail stores, customer journey, traffic, (online) marketing channels and conversion.
• Prepare revenue and budget plans for online and offline sales channels, as well as ongoing forecasts and budget control.
• You are responsible for sales and marketing controlling and for developing dashboards and reports to monitor performance.
• Apply statistical methods and modeling for trend analysis, forecasting, and process optimization.
• Collaborate with Data Engineers and Data Scientists to further develop the data infrastructure and tools.
• Conduct customer journey analyses across all marketing touchpoints for process optimization and budget allocation.

Sales and Marketing Analyst responsible for analyzing bike sales across all channels and optimizing marketing strategies through data-driven insights. Collaborates with cross-functional teams to improve brand visibility and sustainable revenue growth.

• You continuously analyze sales for our bikes across all channels and monitor the (online) marketing budgets and activities.
• Together with our Bike XP teams, you identify action potentials to increase our brand's visibility and sustainably drive revenue growth.
• Your data-driven analysis of the customer journey shows colleagues where opportunities exist to reach and delight customers.
• Preparation of revenue and budget plans for online and offline sales channels, as well as ongoing forecasts and budget control.
• You are responsible for sales and marketing controlling and develop dashboards and reports to monitor performance.
• Application of statistical methods and modeling for trend analysis, forecasting, and process optimization.
• Collaboration with data engineers and data scientists to further develop the data infrastructure and tools.

Sales and Marketing Analyst focusing on revenue analysis and marketing strategy development in a cycling-focused company. Collaborating with teams to enhance visibility and customer engagement through data-driven insights.

Customlytics is a leading full-stack mobile technology and marketing consultancy based in Berlin, Germany. Founded by Christian Eckhardt and Raul Truckenbrodt in 2016, the company specializes in helping app companies succeed by offering consulting and support for mobile app strategy, product management, analytics, and technology integration. Their services encompass strategy development, mobile app audits, attribution tracking, CRM, BI/data warehousing, app store optimization, performance marketing, and campaign management. Customlytics aims to cover the entire spectrum of infrastructural marketing topics, as well as design and manage the UI & UX of mobile apps and performance marketing campaigns.

Others only talk about it - we execute:
Hands-on guidance for all topics around mobile app marketing, analytics & technology

We are providing a service that goes beyond just consulting. What we do with our clients is usually a combination of covering all relevant technical topics, conception of the actual setup and hands-on help with connecting everything afterwards. This enables our clients to make full use of the tools we help implementing.

Customlytics

• Maintain and update clients’ product catalogs to ensure they remain live and accurate.
• Manage marketing tools, such as ProductsUp, Adjust, Appsflyer, Clarisights, Adverity, and others.
• Develop reporting dashboards to analyze campaign performance and improve the quality of data by optimizing setups.
• Define requirements and support developers in integrating marketing tools effectively.
• Connect marketing tools with various data sources to provide a complete view of all data points.
• Support clients and team members with in-depth data analyses to identify and resolve issues affecting campaign performance.

Marketing Analyst – English Speaking

Marketing Analyst on our Paid Media team optimizing campaign performance for high-profile clients. Collaborating with specialists and consultants to develop marketing dashboards and actionable insights.

Hybrid Marketing Analysts roles in Germany

Browse 6 hybrid marketing analysts roles hiring in Germany plus related opportunities such as marketing, marketing operations, digital marketing, data analyst and business analyst.

6 jobs found

Marketing Analyst, App Marketing

The Relevance Group

Sales and Marketing Analyst, Commerce

ROSE Bikes

Sales and Marketing Analyst

ROSE Bikes

Sales and Marketing Analyst

ROSE Bikes

Sales and Marketing Analyst

ROSE Bikes

Marketing Analyst – English Speaking

Customlytics