brand-manager

SONDA is a company focused on providing a seamless online experience by effectively managing user preferences, particularly regarding cookie usage on their website. They emphasize the importance of user consent and the impact of cookie settings on website performance and personalized content delivery. SONDA also engages users with a community platform where potential candidates can explore career opportunities within the company.

We are at the forefront of digital transformation in the Americas, positively impacting the lives of over 500 million people. As a key player in emerging industries, we drive innovation and change through ambitious modernization projects and cutting-edge solutions. By understanding the region's challenges and demands, we provide a comprehensive portfolio of business solutions tailored to the primary industries, driving innovation and success in the market.

We operate in 13 countries with a dedicated team of over 15,000 regional employees, earning the trust of more than 5,000 corporate clients to lead their digital transformation journeys. Our extensive presence spans Argentina, Brazil, Chile, Colombia, Costa Rica, Guatemala, Ecuador, the United States, Canada, Mexico, Panama, Peru, and Uruguay.


SONDA

• Manage the strategic and operational relationship with an assigned brand.
• Lead the development of technical-commercial solutions to generate business opportunities.
• Strengthen the company's value proposition.
• Coordinate multidisciplinary teams and exert decisive influence on decision-making.
• Position the brand, increase competitiveness, and ensure achievement of commercial and positioning targets.

Brand Consultant

Brand Consultant managing strategic relationships with IBM at SONDA. Leading technical-commercial solutions development and enhancing brand positioning.

Pagaleve is a financial technology company that enables users to make purchases in installments without interest using the Pix payment method. With a mobile app, customers can conveniently manage their shopping experiences across thousands of partner stores offering various goods, from clothing to electronics. Pagaleve is designed to simplify the payment process for both consumers and retailers, emphasizing security and ease of use.

A Pagaleve é uma empresa pioneira em Buy Now Pay Later no Brasil.  Somos altamente alavancados por tecnologia e análises avançadas, e trazemos uma nova e impactante forma para consumidores conseguirem parcelar as suas compras sem depender de cartões de crédito, e de suas altas taxas de juros. 
Além de ser uma grande aliada do consumidor, a Pagaleve suporta também os varejistas, trazendo uma nova forma de pagamento que impacta significativamente no aumento das vendas e na redução de custos transacionais.

A Pagaleve foi fundada em 2021 e conta com uma trajetória acelerada de crescimento, com o suporte de investidores de peso, como Salesforce Ventures, Banco do Brasil/ MSW,  OIF Ventures, Founder Collective, Entrée Capital, Endeavor ScaleUp, Janeiro Energy, entre outros. 

Pagaleve

• Define and evolve Pagaleve's strategic positioning and value proposition.
• Build and consolidate the brand platform (territory, core narrative, key messages, and the brand's role within the category).
• Conduct exploratory research with customers and prospects (qualitative and quantitative), turning data and behavior into actionable strategic insights, either internally or with partners.
• Lead brand health tracking initiatives and equity studies, analyze results, and propose strategic directions based on findings.
• Structure and advance the brand communication strategy and calendar, ensuring coherence across campaigns, institutional initiatives, and business agendas.
• Set narrative priorities throughout the year, organizing themes and communication territories in an integrated manner.
• Translate business objectives into applicable and measurable brand strategies.
• Work closely with the creative team to build, refine, and advocate for campaign concepts, structuring the strategic rationale behind ideas.
• Lead brand strategy for launches and go-to-market initiatives, ensuring alignment between narrative, product, and channels.
• Ensure coherence among Branding, Product, Growth, and Performance teams.
• Develop clear, consistent, and inspiring strategic briefs for internal teams and external partners.
• Define frameworks and processes that ensure scalability and consistency of communication.

Senior Brand Strategist

Senior Brand Strategist leading brand evolution for Pagaleve, a fintech startup. Responsible for strategic positioning, campaign direction, and brand consistency across initiatives.

Stryker is a global leader in medical technology, providing innovative products and services across the healthcare sector. With a presence in countries across the Americas, Asia Pacific, Europe, and the Middle East & Africa, Stryker offers a wide range of medical technologies, including orthopedic implants, surgical equipment, and advanced hospital devices. The company is committed to improving patient outcomes and healthcare efficiency. Stryker continues to expand its global reach, offering localized solutions to meet diverse healthcare needs worldwide.

Stryker is a global leader in medical technologies and, together with our customers, we are driven to make healthcare better. We offer innovative products and services in MedSurg, Neurotechnology, Orthopaedics and Spine that help improve patient and healthcare outcomes. Alongside its customers around the world, Stryker impacts more than 150 million patients annually. More information is available at stryker.com and careers.stryker.com.

Facts: 
● 2023 Sales: $20.5 billion 
● Industry: Medical Instruments & Supplies 
● Employees: 52,000 worldwide
● 40 years of sales growth leading up to 2020 
● 44+ Manufacturing and R&D Locations Worldwide 
● $1.4 billion spent on research and development in 2023
● ~12,900 patents owned globally in 2023
● Products sold in ~75 countries 
● Fortune 500 Company 
● 7 consecutive years as one of Fortune's World's Best Workplaces

Stryker’s social media community guidelines: https://www.stryker.com/content/m/legal/social-media-community-guidelines/en/index.html

Notice Regarding Employee Conduct on Facebook/LinkedIn 
Meta/LinkedIn does not permit employers to verify or validate “employees” in the (META: “Works at” LinkedIn: “Experience”) section of users’ profiles. Please be aware that the views expressed by individuals on their personal accounts and do not necessarily represent the views of our company. If you encounter any issues with a person claiming to be our employee, we recommend using the 
“Report Profile” feature. If you’d like to report concerns to our Ethics Hotline, you may do so at: https://app.convercent.com/en-us/LandingPage/b6bb4e84-9fcb-ea11-a974-000d3ab9f296

Stryker

• The Manager, Brand Marketing is the expert who sets strategic direction and ensures execution for Mako portfolio growth through development and execution of marketing campaigns and strategies, portfolio development, internal and external education strategies, and Latin America customer engagement campaigns.
• In alignment with regional strategy, set annual and long-range brand/indications strategy to achieve required growth, profit and market share targets. Create/distribute scalable assets, tools, marketing campaigns (“menu”) and best practices which can be localized for maximum impact.
• Identify education, brand experience and customer engagement opportunities for both internal and external audiences to increase brand perception and value in collaboration with Education Manager.
• Development of trust and strong relationships with LOCAL marketers, sales professionals, internal stakeholders, and key customers (KOL). In collaboration with the Divisional/Portfolio Marketing/Local Marketing teams, creation of Annual Marketing Plan and portfolio roadmap over 3–5-year horizon.
• Work with country leadership to forecast demand develop relationships with supply chain partners. Define and execute regional product life cycle including phase-in (launch) and phase-out (PLCM) of products.
• Provide analysis of business performance, brand perception, and other drivers of future brand performance. Define mitigating actions to deliver on strategy. Partner with divisional resources to develop portfolio through new product development, line extensions, and M&A activity.
• In partnership with Education Manager, identify internal training needs and create relevant content and training programs. Create scalable customer engagement events such as facility tours/events/congresses, hands-on opportunities, and medical education programs.
• Manage branding, messaging, positioning, and pricing of assigned brands based on market, customer, and competitive insights. Take the lead in developing KOL’s for the brand. With support from the Manager coordinate the HCP academy plans and execute in line with the power brand strategy.

Brand Manager, LatAm

Brand Manager focusing on the Mako portfolio growth through marketing strategies and campaigns in Latin America. Collaborating with local teams and managing brand positioning and pricing.

Omie is a cloud-based ERP system designed to simplify business management for small and medium enterprises. It offers comprehensive solutions for financial management, sales control, and inventory management, helping businesses to operate more efficiently and effectively. With features such as automated processes, real-time financial monitoring, and seamless integration, Omie empowers entrepreneurs to unlock their growth potential and streamline their operations.

A Omie foi fundada em 2013, com o propósito de levar prosperidade para qualquer negócio, oferecendo um sistema de gestão inovador, completo e ilimitado, levando o desejo pela transformação do ecossistema empreendedor em seu DNA. Desde então, a empresa e seus mais de 1.400 funcionários são orientados por resultados, sempre em busca das melhores soluções para seus clientes.

Somos ancorados em quatro grandes pilares para guiar a estratégia de crescimento: 1) Gestão por meio do software ERP na nuvem, eficiente e intuitivo; 2)Educação, por meio da Omie.Academy, pilar educacional da empresa que leva capacitação profissional continuada aos empreendedores de forma gratuita; 3) Serviços Financeiros, com conta digital nativa do sistema e cobranças via boleto, PIX e link de pagamento com custos bem mais acessíveis, além de linhas de crédito e soluções de apoio à gestão de pequenas e médias empresas – como o Itaú Meu Negócio gestão by Omie, produto lançado em 2021 em parceria com o banco Itaú que faz a integração do sistema de gestão e serviços do banco; 4) Comunidade, um ecossistema que conecta clientes, fornecedores, prestadores de serviços, bancos, fintechs, contadores e governo, por meio do novo Portal Omie.

Procuramos profissionais capazes de potencializar ainda mais os resultados, dentro de uma cultura organizacional que valoriza a confiança, a transparência e a lealdade entre equipes, parceiros e clientes. Pessoas com mentalidade de crescimento, valorizando muito os perfis que tenham capacidade de adaptação, senso colaborativo e sejam motivadas pela inovação e pelo aprendizado contínuo.

Vem com a gente nessa jornada! #VemPraOmie

Omie

We are seeking a visionary leader to define and protect our Brand Equity. The Director of Branding will be responsible for aligning the company's Vision (management), Culture (employees) and Image (market), ensuring that the brand acts as a measurable financial asset and a driver of long-term growth.

What you will do (Responsibilities):

• Brand Equity Architecture and Building: Define the brand identity and voice in Brazil, ensuring it reflects the cultural and emotional context of the audience. You will be the guardian of brand value, focused on the pillars of Awareness, Loyalty, Perceived Quality and Brand Associations.
• Brand Financial Performance Management: Translate brand metrics into business impact. You will monitor and optimize indicators such as Total Brand Value, Return on Branding Investment (ROBI) and the brand's impact on reducing Customer Acquisition Cost (CAC) and increasing Customer Lifetime Value (CLV).
• Strategic Alignment (Vision, Culture and Image): Ensure the brand promise is delivered internally before being communicated externally. This involves working with HR to measure employee engagement and internal consistency, ensuring that culture supports the brand promise.
• Emotional Connection and Resonance: Create narratives that transcend product utility, focusing on the top of Keller's Brand Equity Pyramid (Brand Resonance), where customers become loyal advocates. The aim is to build lasting emotional bonds that shield the brand from price competition.
• Leadership in Market Research (Better Brand Health Tracking): Lead research efforts to measure the brand's mental availability and its mental penetration in the market. You will translate user sentiment insights and competitive dynamics into high-level strategic decisions.
• Budget and Agency Management: Oversee brand-related investments, ensuring that every real spent contributes to increasing Share of Voice (SOV) and long-term category preference.

Director of Branding and Brand Strategy

Director of Branding overseeing brand equity and market strategy for a growing tech firm in Brazil.

Aramis is a Brazilian men's fashion brand and retailer offering a wide range of apparel, footwear and accessories both online and in physical stores. The company focuses on contemporary and classic menswear — including shirts, polos, T‑shirts, trousers, suits, shoes and travel accessories — with emphasis on quality fabrics, tailored fits and tech-enhanced materials. Aramis operates an e-commerce site and mobile app, runs promotions and loyalty programs, and maintains brick-and-mortar locations and franchise opportunities to serve B2C customers.

Somos feitos de paixão, atitude e autêntico afeto. É o orgulho pelo que fazemos, pela nossa marca e nossa comunidade, que nos faz pertencer. 

Aqui, acreditamos que cada pessoa inspira a outra, e juntos podemos impulsionar pessoas e transformar histórias. Conectados e colaborando uns com os outros, avançamos com leveza e inteligência.

Somos pessoas reais de uma nova era: pessoas plurais, que se relacionam com ética, respeito e humanidade. 

Enxergamos nos desafios as maiores oportunidades de inspirar o mundo, encantar nossos clientes e sempre ir além das suas expectativas.

Com responsabilidade e autonomia, buscamos a alta qualidade para ser o destino #1 do lifestyle do homem.

Somos protagonistas da nossa própria história.

E a nossa história continua, sempre pra frente, sempre além.

www.aramis.com.br
www.aramisway.com.br/
www.facebook.com/oficial.aramis
@aramisoficial

Aramis

• Apoiar a construção e execução da estratégia de marca Aramis Next, garantindo coerência em atributos, identidade, tom de voz e visão de negócio, a partir de uma rotina de roadmap estratégico
• Atuar na geração e execução de conteúdo para mídias sociais, campanhas e frentes de comunicação, incluindo apoio na produção de shootings
• Elaborar briefings, revisar entregas criativas e dar suporte à implementação das campanhas, garantindo aderência ao posicionamento e à qualidade das entregas
• Assegurar coerência da marca em campanhas, identidade visual e verbal, embalagens, redes sociais, colaborações, PDV, conteúdo e influenciadores
• Trabalhar em conjunto com o time de Estilo para garantir que atributos e mensagens da marca estejam refletidos nas coleções e produtos
• Monitorar tendências de consumo, comportamento das novas gerações e benchmarking de mercado, traduzindo em insights estratégicos e recomendações práticas
• Contribuir no planejamento de mídia e canais de comunicação, em parceria com times de mídia e growth, integrando paid, owned e earned media para impulsionar awareness, engajamento e resultados
• Apoiar a gestão do budget de branding, contribuindo com análises e sugestões para otimização de recursos e priorização de iniciativas estratégicas
• Monitorar e analisar KPIs de marca e comunicação, oferecendo insights para melhoria contínua das ações e fortalecimento da percepção da Aramis Next
• Atuar de forma transversal com marketing, produto, estilo, comercial e canais digitais/físicos para garantir uma experiência de marca integrada em toda a jornada do consumidor

Especialista de Marca

Brand Specialist for Aramis Next, focusing on brand strategy, communication, and market relevance. Collaborate on content, campaigns, and brand identity development.

Casar.com is the leading wedding website in Brazil, offering users the ability to create their own personalized wedding sites free of charge. The platform streamlines communication with guests, centralizes essential information about the wedding, and facilitates gift registry options, allowing couples to receive contributions in cash or products efficiently. With customizable templates and various features like RSVP tracking, map locations, and a message board, Casar.com aims to enhance the wedding planning experience for couples and their guests.

Nice to meet you :) we are Casar.com! The biggest online and offline player in the Brazilian wedding market, and we were born of the purpose of making the marriage journey the best, easiest and most enchanting experience for our clients. We believe in making dreams come true, and celebrating the special moments of life - marriage is a big one of them, right? We are a reference in credibility in the market, and because of this, we have been able to bring together the best partners who share our values, to offer incredible services and raise the market rule with our operational excellence - and of course, having a lot of fun in the process! All of this is a consequence of our purpose: in the end, our focus will always be the sparkle in the eyes of our customers and our team.

Casar.com

• Develop and implement the branding strategy for Casar.com, ensuring consistency of visual and verbal identity across all platforms and initiatives.
• Plan, produce, and execute large-scale proprietary events, and manage strategic brand participation in relevant industry events to drive awareness, generate leads, and strengthen relationships.
• Create and lead innovative brand activation initiatives that engage our target audience and reinforce our values and differentiators.
• Oversee social media strategy and management (LinkedIn, Instagram, TikTok, etc.) and influencer marketing, ensuring relevant content and high performance.
• Act as the guardian of communication, ensuring all external and internal messages align with the brands’ strategic positioning, with solidity, coherence, and respect.
• Develop the strategy, tactical plan, and posting schedule for editorial content aligned with SEO strategies and guidelines.
• Develop and manage Press Office and Public Relations strategies, building media relationships and securing positive, strategic coverage.
• Lead and develop a high-performance team.
• Manage relationships with external agencies, freelance producers, and other suppliers, ensuring project quality and delivery.
• Prepare strategic communication plans, define KPIs, monitor metrics, and present projections and results to the executive team.

Brand and Communications Manager – Temporary

Brand Manager developing and implementing brand strategy for Casar.com. Leading marketing initiatives and managing team for effective communication in the wedding sector in Brazil.

Cogna Educação is the largest and most comprehensive education company in Brazil, dedicated to creating innovative solutions for lifelong learning. With over 24 million students served, Cogna offers a diverse portfolio that includes early childhood education, language courses, vocational training, and higher education. The company emphasizes efficiency and innovation, aiming to revolutionize quality education for all, while also addressing the needs of individuals, businesses, and governments.

Com mais de 50 anos de inovação e pioneirismo, a Cogna Educação é uma companhia brasileira e uma das principais organizações educacionais do mundo. Formada pelas instituições Kroton, Somos e Saber, a holding oferece soluções e serviços tanto para o segmento B2B como para o B2C. Pautada pela inovação e pelo propósito de transformar a vida das pessoas por meio de uma educação de qualidade, a companhia atende mais de 2,4 milhões de estudantes de todo o Brasil, da Educação Básica ao Ensino Superior, sendo 1 milhão de alunos atendidos diretamente e 1,4 milhão de estudantes por meio das escolas e instituições de ensino parceiras. Suas atividades e programas sociais geram um impacto de mais de R$ 431,1 milhões à sociedade, ajudando a transformar as comunidades onde está inserida. 

Cogna Educação

•	Planejar, priorizar e executar as frentes de branding, comunicação e reputação institucional.

•	Construir e fortalecer o posicionamento e propósito corporativo, traduzindo estratégia em narrativa.

•	Conectar temas corporativos (negócio, sustentabilidade, ESG, diversidade e inovação) à estratégia de marca.

•	Planejar campanhas institucionais e branded content, com visão integrada do ecossistema de mídia (paga, orgânica e proprietária), construir, criticar e direcionar estrategicamente.

•	Atuar com arquitetura de marca, rebranding e governança, garantindo coerência e consistência em todas as frentes.

•	Realizar o planejamento de comunicação 360°, conectando múltiplos canais e públicos estratégicos.

•	Acompanhar métricas e KPIs de marca, traduzindo resultados em planos de ação.

•	Fazer a gestão do orçamento e da relação com a agência parceira, com foco em execução estruturada e visão de longo prazo.

Especialista em Marca e Comunicação

Corporate Brand Specialist at Cogna, focusing on brand construction and institutional communication strategies. Engaging with corporate themes and delivering integrated branding campaigns.

Hybrid Brand Managers roles in Brazil

Browse 7 hybrid brand managers roles hiring in Brazil plus related opportunities such as brand designer and art director.

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