Marketing Associate focusing on visual storytelling and brand development for WithersRavenel. Collaborating on marketing initiatives, creating content, and representing the firm at events in a hybrid role.
About the role
- US Customer Marketing Senior Manager for Zoetis Diagnostics. Developing marketing strategies to drive customer acquisition and retention in the US market.
Responsibilities
- Develop and execute customer marketing strategies tailored to the US region ($150 million in revenue)
- Lead initiatives to attract new customers and enhance retention through targeted programs.
- Work closely with sales teams to ensure marketing initiatives effectively support field execution.
- Drive demand generation campaigns, including digital marketing, events, and targeted outreach.
- Conduct customer research and segmentation to optimize marketing initiatives.
- Implement marketing programs that drive engagement, utilization, and loyalty.
- Monitor and analyze marketing performance to refine strategies and maximize impact.
- Partner with portfolio marketing, finance, and operations to align marketing activities with business objectives.
Requirements
- Bachelor’s degree in Business, Marketing, Life Sciences, or related field; MBA preferred.
- 12+ years of sales and/or marketing experience in diagnostics, medical devices, or animal health, with a strong background in customer engagement.
- Proven ability to develop and execute marketing programs centered on customer needs.
- Strong track record of working closely with sales teams to drive commercial success.
- Experience in market analysis, customer segmentation, and performance measurement.
- Excellent communication skills with the ability to engage internal and external stakeholders.
- Strong ability to manage multiple marketing initiatives and execute effectively.
Benefits
- healthcare and insurance benefits beginning on day one
- a 401K plan with a match and profit-sharing contribution from Zoetis
- 4 weeks of vacation
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