Senior Manager driving Retail & Trade Marketing strategy for Arc'teryx in EMEA region. Leading initiatives, launches, and managing team to enhance brand presence and sales.
About the role
- Director of Enterprise Marketing leading marketing initiatives for corporate audience segment at Elsevier. Developing go-to-market strategies to enhance brand awareness and drive engagement.
Responsibilities
- Define and execute the marketing strategy for enterprise capabilities
- Partner with Product, Sales, and Customer Success teams to ensure cohesive messaging
- Develop integrated campaigns targeting enterprise buyers across multiple channels
- Collaborate across marketing teams to drive lead generation and pipeline acceleration
- Oversee development of high-impact content that demonstrate enterprise value
- Manage across multiple marketing teams and offer mentorship
Requirements
- Solid experience in B2B marketing, with at least 5 years in enterprise technology or SaaS platform marketing
- Proven track record of leading successful go-to-market strategies for complex portfolios of solutions
- Good understanding of enterprise buying cycles and decision-making processes
- Expertise in integrated marketing, ABM, and digital demand generation
- Exceptional communication and storytelling skills for technical and executive audiences
- Bachelor’s degree in Marketing, Business, or related field (MBA preferred)
Benefits
- Health care plans and benefits
- Modern Family Benefits, including maternity, paternity, adoption and surrogacy
- Life assurance and accident policies
- Comprehensive pension and retirement plans
- Access to learning and development resources
Job title
Job type
Experience level
Salary
Not specified
Degree requirement
Location requirements
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