Chief Strategy Officer leading strategy and innovation at Zinc Network. Overseeing multidisciplinary teams to drive impactful communications and behaviour change initiatives in London.
Responsibilities
Lead the Head of Research and MREL, Creative Director, Head of Digital, and team of strategists — ensuring these functions operate as a high-performing, integrated unit
Drive technical excellence and innovation across all of our project delivery including strategy, research, evaluation, digital, and creative work
Work closely with the Kora Director to advance our AI and technology capabilities, ensuring the teams use Kora to enhance how we deliver insight, design interventions, and measure impact
Champion quality standards across all client deliverables
Codify and continuously improve Zinc's methodologies across research and analysis, strategic planning, creative, digital, and campaigning
Lead and write technical sections of major bids and proposals, ensuring they are strategically sound, methodologically rigorous, and creatively ambitious
Ensure programming and strategy teams are developing new opportunities with existing clients by providing a steady drumbeat of ideas for innovations and uplifts
Work with our Head of BD to map future opportunities, based on emerging policy issues and priorities
Design innovative methodologies that differentiate Zinc's offer and demonstrate our expertise to government clients
Work with the Head of BD to identify opportunities where Zinc's technical capabilities create competitive advantage
Identify and attend fora where Zinc can build its reputation and convert that into new clients and projects
Ensure tight integration between research, strategy, and MREL functions — so insights inform design, evaluation demonstrates impact, and learning is used to optimise our approach
Oversee development of strategic frameworks and behavioural change approaches that advance Zinc's practice
Drive quality assurance for research design, data analysis, and evaluation methodologies
Ensure all of our analytical products are rigorous, concise, compelling, and actionable
Build Zinc's reputation for thought leadership in behaviour change, strategic communications, and influence operations
Guide digital innovation, ensuring Zinc adopts emerging technologies and platforms that advance client outcomes
Ensure digital marketing and campaign success, ensuring work reaches target audiences and drives measurable behavioural change
Oversee creative strategy and production, ensuring campaigns are compelling, culturally resonant, and strategically aligned
Promote experimentation and learning — creating space for teams to pilot new approaches and tools
Champion a campaigns mindset across our projects, ensuring everything we do is focused on delivering meaningful, measurable wins for our clients
Build and mentor heads of department and strategists, fostering a culture of intellectual curiosity, rigour, and collaboration
Contribute to executive-level discussions and decision-making
Support personal development across technical functions, and build our bench of freelance talent
Represent Zinc at high-level meetings with clients and project partners
Requirements
10+ years' experience in leadership across behaviour change, strategic communications, behavioural science, or related fields including communications, product/ service design or management consultancy.
Proven track record leading the strategy function at an organisation or business that changes attitudes and behaviours
Familiarity with digital product design and change management
Experience developing and using, or significant exposure to, innovative technology to change audience behaviours
Demonstrated ability to direct and integrate multidisciplinary teams spanning research, strategic planning, digital marketing, and creative and production functions to deliver high impact, integrated campaigns and interventions
Deep expertise in behaviour change frameworks (e.g., COM-B, EAST, B=MAP) and their application to complex interventions
Outstanding written and oral communication skills, with ability to translate complex issues into actionable strategies
Track record of leading and writing technical sections of major bids for government, defence, or international development clients
Strong and demonstrable interest in international affairs, security, and defence
Experience working with or strong interest in technology platforms, digital tools, and AI applications
Collaborative, intellectually curious mindset with commitment to excellence and innovation
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