Programmatic Platforms Manager at Everyday Health optimizing programmatic monetization strategies. Collaborating with teams to enhance ad delivery and revenue performance across digital properties.
Responsibilities
Maximize revenue and eCPM performance for third-party revenue across the entire portfolio of digital properties
Setup and manage sell-side partners through a variety of programmatic integrations
Test and perform yield analysis to determine optimal integrations for each partner
Surface risks, trends, and optimization opportunities through clear documentation and communication
Work closely with vendors to generate recommendations, troubleshoot technical issues, and improve overall ad quality
Actively debug display and video ad delivery on web pages and apps
Monitor and maintain ad quality across the portfolio
Collaborate across departments to build and test custom ad revenue programs
Provide weekly updates and data-driven insights to senior executives on revenue performance
Requirements
Strong knowledge and expert-level hands-on experience working within Google Ad Manager (GAM)
Proven practical experience setting up, managing, and optimizing all aspects of sell-side programmatic channels
Some experience with Programmatic Deals is preferred
Strong hands-on technical aptitude required for in-depth troubleshooting and debugging of complex ad technology integrations
Strong analytical background and excellent quantitative skills required
Must be proficient with BI tools (Domo, Tableau, Looker, etc.)
Possess Intermediate to Advanced Microsoft Excel Skills (Pivot Tables, VLOOKUP, SUMIF, etc.)
Minimum 2+ years of relevant experience in Yield Management within a digital Ad Agency, Publisher, or Ad Tech Vendor is preferred
Excellent communication, follow-through, and interpersonal skills
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