Marketing Intern assisting ZF in strengthening its employer brand among university students. Collaborating with the University Relations team to enhance ZF's market positioning for talent attraction.
Responsibilities
Apply marketing knowledge and tools to contribute to ZF's positioning among university students.
Help identify and measure the progress of ZF's market positioning.
Design a brand strategy based on research, analyzing consumer insights and trends.
Identify universities and/or academic programs of interest to ZF.
Research, understand, and share key trends and topics of interest to students in target bachelor programs within Mexico's leading universities.
Track, analyze, and report on performance and trends.
Develop and implement strategies and processes focused on increasing the Candidate Decision Journey.
Requirements
Current enrollment in a related Bachelor´s degree program (Marketing, communication, administration)
Knowledge of marketing research tools and methodologies
Knowledge of Microsoft Office and other digital tools
Exceptional interpersonal and organizational skills
Intermediate English or above (Required)
Available to work at least 20 hrs weekly (days/times to be based on intern’s academic schedule)
Basic knowledge of Data Analytics (Power BI preferably)
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