Digital Marketing and Communication Manager for Groupe Nova, enhancing visibility and promoting services. Leading innovative marketing strategies and collaborative communication efforts.
About the role
- Digital Marketing Manager overseeing performance marketing campaigns for a B2B SaaS company. Planning, executing, and optimizing campaigns in a hybrid work environment.
Responsibilities
- Planning and executing performance marketing campaigns: You create and manage campaigns on platforms such as Google Ads, Meta, LinkedIn and other channels.
- Data analysis and optimization: You monitor campaign performance, analyze KPIs and derive data-driven optimization measures.
- Monitoring and reporting: You produce regular reports on campaign performance and help the team maintain visibility of key KPIs to further increase business success.
- Technical setup: You set up campaigns including tracking and pixel integration and ensure that all technical requirements for accurate measurement are met.
- Support in strategy development: You work closely with the Head of Marketing to develop and implement cross-channel strategies for cost-effective lead generation.
- Long-term: Contribute to transferring successful campaign approaches to other group companies.
Requirements
- Degree in Marketing, Business, Media or a comparable qualification
- At least 2 years of hands-on experience in performance marketing, ideally in a B2B (SaaS) environment
- Solid knowledge of tools such as Google Ads, Meta Ads, LinkedIn Campaign Manager and common analytics tools (e.g., Google Analytics, Looker Studio)
- Affinity for AI and interest in new marketing technologies. You enjoy testing new tools, automations and AI applications to drive efficiency and scale
- Creative with design: You proactively contribute new ideas and have an eye for appealing ads and copy within existing design guidelines
- You work in a structured, data-driven and solution-oriented way and are eager to develop professionally and personally in a dynamic environment
- You are a considerate team player, think proactively and collaborate well with others
- You communicate very confidently in German and are comfortable working in English
Benefits
- Dynamic, supportive team with flat hierarchies
- Performance-oriented work environment with plenty of room for personal growth
- Personal and professional development through additional training, courses and mentoring by experienced colleagues
- Flexible working: hybrid model between home office and office (FRA)
- Creative freedom for your own ideas, strong testing culture and the opportunity to work independently
- Performance-based, fair compensation
Job title
Job type
Experience level
Salary
Degree requirement
Location requirements
Online Marketing Manager responsible for enhancing online visibility through SEO and marketing strategies for IT hardware rental company. Collaborating proactively to support overall marketing efforts.
Digital Marketing Consulting Specialist managing inbound and outbound leads for online advertising campaigns. Working with clients to impact their business effectively by creating unique customer experiences.
Digital Marketing Manager at Ainavio GmbH managing digital presence across multiple channels. Involves content creation and optimization for driving traffic and brand awareness.
Marketing Resident gaining hands - on digital marketing experience for top brands at January Digital. Engaging in a comprehensive program that includes training, research, and content creation.
Digital Marketing Consultant developing performance marketing strategies for diverse clients at Reload Media. Analyzing results and optimizing campaigns while collaborating with a multidisciplinary team.
Sales intern at Lilacard responsible for acquiring new partners and building relationships in Frankfurt's market. Engage with gastronomy and leisure sectors to establish long - term partnerships.
Digital Marketing Specialist at AI startup developing content strategies and automating marketing processes. Collaborating closely with management and product development teams in a hybrid setting.
Consultant working on digital marketing projects for B2B brands at LARK Digital. Collaborating on strategies, content, and project coordination in a hybrid work environment.
Digital Marketing Manager executing paid advertising, marketing automation, and analytics for established B2B marketing agency. Collaborating closely with COO and strategists to drive client results.