Digital Marketing Manager at Ainavio GmbH managing digital presence across multiple channels. Involves content creation and optimization for driving traffic and brand awareness.
About the role
- Digital Marketing Consultant developing performance marketing strategies for diverse clients at Reload Media. Analyzing results and optimizing campaigns while collaborating with a multidisciplinary team.
Responsibilities
- Working in a small multi-disciplinary team of 5-7 people (known internally at Reload as a ‘Pod’), your role is to be the paid advertising brains, working collectively with specialists from all disciplines to create outstanding digital marketing strategies for our clients.
- You’ll work on a collective of clients majority of the time, strategically consulting for clients around how to reach and influence their target markets through paid advertising and build trusting, long term client relationships.
- Plan, execute and manage multi-channel Performance Marketing campaigns for your clients across; Google, Meta, LinkedIn etc. across all stages of the funnel.
- Continuously optimise and improve your campaigns to deliver the best results to your clients.
- Use AI as part of your day to day to increase efficiencies in your work and performance of clients campaigns.
- Acting as a marketing consultant for your clients, ensuring the strategies we put forward align to their business goals and objectives.
- Review Google Analytics, sales and performance data, pulling campaign insights and creating insightful reports in DataStudio.
- Effectively manage your time, balancing your different clients and autonomously manage your workload to ensure all clients are being delivered value.
- Establish strong client relationships so they see you and Reload as a trusted partner through regular communication and meetings.
- Come up with new ideas and tactics and develop concepts that align to the client’s goals.
- Collaborate with internal teams on client strategy, performance marketing skill development, and broader marketing initiatives.
Requirements
- At least 1-2 years experience (or more!) running paid campaigns across at least Google, and Meta with a great track record of results
- Hands-on experience using Smartly.io is highly favoured
- A strong understanding of digital marketing strategy – from understanding the customer journey and stages of the funnel, right through to the role of different tactics and how these can help businesses work toward their goals
- Ability to analyse creative and suggest iterations to improve campaign performance
- Willingness to embrace AI tools as part of your everyday to amplify effectiveness of campaigns, and create efficiencies
- Experience across a range of channels within Google Ads will be highly regarded - in particular Google Shopping & Merchant Centre, Display & YouTube advertising
- A strong understanding and ability to navigate Google Analytics
- Experience reporting on key campaign metrics and developing reports for clients and stakeholders
- Someone who can confidently talk to clients and explain their strategic thinking - You are someone who gets genuine enjoyment from working with people.
Benefits
- 2 additional Rest & Relaxation days per year & 1 day of birthday leave
- Flexible hours and hybrid working options post probation (up to 2 days WFH)
- Opportunities for domestic & international travel
- Additional menstrual & menopausal leave
- Phone and call plan
- Regular events & parties
- Paid volunteer day each year
- Paid blood donation leave
- Free counselling, for professional or personal matters
- 3 months paid parental leave on top of statutory parental leave
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