Digital Marketing Consulting Specialist managing inbound and outbound leads for online advertising campaigns. Working with clients to impact their business effectively by creating unique customer experiences.
About the role
- Online Marketing Manager responsible for enhancing online visibility through SEO and marketing strategies for IT hardware rental company. Collaborating proactively to support overall marketing efforts.
Responsibilities
- Independent development, planning and implementation of measures to improve our online visibility
- Management and further development of our SEO activities in both on-page and off-page areas
- Ongoing monitoring and optimization of rankings, visibility, traffic and other relevant metrics
- Content-related, structural and SEO-relevant adjustments of landing pages, product pages and category pages in the backend
- Analysis of relevant KPIs and derivation of concrete recommendations for action to further develop our website and online marketing activities
- Implementation of appropriate measures based on data, analyses and current developments in online marketing
- Support for sales, in particular handling incoming enquiries and preparing quotes
Requirements
- Completed vocational training in e-commerce, marketing or online retail, or a degree in marketing, e-commerce, online retail or a related field
- Professional experience in SEO, online marketing, e-commerce or website optimization
- Confident use of common SEO tools and a solid understanding of technical, content-related and structural optimization
- Experience with content management systems, ideally WordPress
- Independent, structured and self-reliant working style
- Understanding of digital customer journeys, online marketing relationships and user-friendly website structures
- Ideally experience in a B2B environment
- Careful and analytical working approach and a good sense for meaningful optimization potential
- Fluent German language skills, spoken and written
- Good English language skills, spoken and written
Benefits
- A well-coordinated team that supports you during onboarding and is always available to assist
- Flat hierarchies and short decision-making paths in an engaged working environment
- Plenty of scope for initiative and the opportunity to actively contribute your own ideas
- Regular feedback meetings for your professional and personal development
- A monthly voucher that you can select via a platform from a provider of your choice
- An additional birthday voucher
- Working with up-to-date IT hardware and modern devices
- Free parking directly on site
- Complimentary drinks, coffee, tea and snacks for your workday
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