VP Commercial leading sales and marketing strategies for Yara in Finland. Focused on sustainable growth and collaboration within the agricultural sector.
Responsibilities
Develop and execute Finland’s commercial strategy to strengthen Yara’s market position and ensure sustainable growth across key agricultural segments
Lead, mentor, and develop local sales, marketing, and agronomy teams to achieve high performance and customer-centric operations
Lead strategic planning for sales, marketing, and agronomy to deliver volume, profitability, and market share targets
Identify market trends, customer needs, and emerging opportunities to steer long-term commercial direction
Maintain and further develop strong relationships with distributors and value chain partners
Ensure strong agronomic expertise within the organization and alignment with Yara’s global knowledge and R&D capabilities
Own the national P&L for the commercial organization, ensuring profitable growth and efficient resource allocation
Actively collaborate with regional and global teams and support functions to leverage synergies, scale, and best practices across markets
Promote a culture of collaboration, continuous improvement, diversity, equality, and inclusion across the organization
Drive adoption of digital tools, CRM systems, and data-driven decision-making across the commercial function
Ensure high standards in safety, product stewardship, and ethical business conduct
Requirements
Master’s degree (preferred) or bachelor’s degree in Business, Agriculture, Agronomy, Economics, or related field
Solid commercial leadership experience within agribusiness, crop nutrition, food value chain, or related B2B industries
Proven track record in leading sales, marketing, and/or agronomy teams with P&L responsibility
Strong understanding of farming systems, crop production, and distributor networks, ideally within Nordic or European market
Experience driving go-to-market strategies, customer-oriented solutions, and multichannel commercial execution
Strategic thinker with the ability to translate long-term vision into operational execution
Inspires and empowers teams; recognized for a collaborative and inclusive leadership style
Strong stakeholder management skills with the ability to build trusted relationships internally and with distributors, industry bodies, and authorities
Excellent analytical capabilities paired with strong problem-solving and decision-making skills
Resilient, adaptable, and comfortable navigating change in a dynamic market environment
Strong business acumen with proven success in driving sales growth, profitability, and market positioning.
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