SEO/GEO Marketing Manager leading SEO, GEO and digital content strategies at Datasite. Responsible for optimizing visibility across search engines and AI platforms to drive organic growth.
About the role
- Senior SEO Manager driving organic growth and measurable revenue impact for a prominent travel company. Collaborating with cross-functional teams to enhance organic discoverability.
Responsibilities
- Driving Organic Growth Strategy: Leading the Technical SEO strategy development, planning, and execution.
- Driving Organic Growth Strategy: Using data-driven insights to prioritize high-impact technical and content optimizations.
- Driving Organic Growth Strategy: Partnering with Analytics and Content leads to forecast, test, and validate performance improvements.
- Driving Organic Growth Strategy: Developing an organic App Store Optimization strategy and ongoing testing matrix.
- Driving Organic Growth Strategy: Working hand-in-hand with client development resources to prioritize SEO recommendations and assist with sprint planning.
- Driving Organic Growth Strategy: Creating reports to gauge progress and communicate the measurable value of SEO initiatives.
- Driving Organic Growth Strategy: Developing and executing strategies for implementation QA, including both staging and production environments.
- Partnering With the Client: Serving as a primary SEO lead ensuring alignment with the client’s internal Digital and Loyalty teams.
- Partnering With the Client: Translating complex SEO insights into clear, business-driven recommendations for executives and stakeholders.
- Partnering With the Client: Influencing long-term digital strategy through proactive communication, reporting, and performance storytelling.
- Collaborating Cross-Functionally: Partnering with Content Marketing, CRO, Digital Experience, and Media teams to create holistic search plans.
- Collaborating Cross-Functionally: Supporting technical SEO initiatives, including site architecture, schema, internal linking, and indexation health.
- Collaborating Cross-Functionally: Collaborating with Paid Media channels for strategic alignment and tactical co-activations.
- Collaborating Cross-Functionally: Working with development partners to implement changes, monitor results, and address site-level blockers.
- Building the Foundation for AI Search: Developing and operationalizing strategies to improve the travel client’s AI search visibility.
- Building the Foundation for AI Search: Identifying and optimizing pages that influence AI Overviews, voice search, and next-generation SERP features.
- Building the Foundation for AI Search: Collaborating with the Center of Excellence (CoE) to document scalable frameworks for future AI readiness.
- Leading and Mentoring: Contributing to the Center of Excellence by developing playbooks, documentation, and cross-channel learnings.
- Leading and Mentoring: Championing collaboration, accountability, and innovation across all aspects of SEO delivery.
- Leading and Mentoring: Staying informed on the SEO industry through continuous learning, competitive research, and proactive POV sharing on emerging trends in AI search and search engine evolution.
Requirements
- 6+ years of experience in SEO experience (travel, loyalty or lifestyle experience preferred)
- 1–2 years agency experience in a client-facing role
- Demonstrated success leading large-scale technical and content SEO programs
- Experience with Screaming Frog, SEMRush or equivalent tools
- Strong understanding of AI Search, schema markup, and SERP feature optimization
- Deep familiarity with enterprise analytics platforms (GA4, GSC, Looker, or equivalent)
- Experience collaborating with content, UX, and development teams to execute complex projects
- Proven track record of developing SEO strategies that drive revenue growth and measurable ROI
- Exceptional communication skills — able to distill data and technical findings for executive audiences
- A proactive, collaborative mindset and strong organizational skills
- Proven project management and multitasking skills with the ability to meet and exceed deadlines
Benefits
- Unlimited PTO
- Extended Holiday break (Winter)
- Flexible schedules
- 100% paid parental leave
- 401(k) matching
- Medical, Dental, Vision, Life, Pet Insurance
- Sponsored life insurance
- Short Term Disability insurance and additional voluntary insurance
- Annual Class Pass credits and more!
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