Marketing Specialist developing and executing marketing strategies across multiple channels for Wolters Kluwer. Focused on driving revenue, customer retention, and effective email marketing.
Responsibilities
Develops strategy and executes Marketing campaigns in a mix of channels to drive appointments, MQLs and ultimately revenue and retention
Identify new email marketing strategies to ensure that the most effective offers, copy, platforms, and creative are incorporated into campaigns and deliver a compelling message.
Works closely with segment marketing managers and sales leadership to establish the retention marketing plan, campaign priorities and relevant tactics.
Develops marketing plans informed by a deep understanding of assigned market segment and actively monitors, communicates, acts upon changes relevant to customer and competition
Proactively addresses sales and revenue variances for markets assigned – both short and projected long-term
Proactively identifies and champions new campaign opportunities
Requirements
Bachelor’s Degree in Marketing, related field or equivalent
5+ years marketing experience focusing on demand generation
Advertising agency or experience working in a complex, matrixed organization a plus
Competence with marketing complex solutions to professionals in a B2B environment
Experience with: Eloqua, Salesforce, Microsoft Office Suite (Word, Excel, PowerPoint, Outlook)
Demonstrated ability to identify, recommend and position products to optimize revenue potential
Strong interpersonal skills; demonstrated ability to work collaboratively with a wide range of individuals at all levels of the organization
Ability to work independently and in a team environment in a positive and supportive manner
Strong analytical, problem solving and decision-making skills
Ability to manage multiple projects simultaneously and achieve goals without conflict
Creative, flexible, and inquisitive with strong initiative and self-motivation
Excellent follow through, attention to details and time management skills.
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