Community Engagement Specialist providing services to new and returning students and their families. Facilitating academic engagement and effective communication practices in a virtual school program.
About the role
- Junior Manager supporting the execution of fan engagement initiatives for Warner Music Group artists. Collaborating with teams to deepen artist-fan relationships across platforms.
Responsibilities
- Support the day-to-day execution of fan engagement initiatives, optimising them for streaming, D2C growth, and fan retention.
- Develop and expand community-driven marketing initiatives with a focus on first-party data, including fan clubs, digital groups, and social-first activations on platforms like Discord, Meta (Facebook/Instagram), Snapchat, and TikTok.
- Work with artists and their teams to create and execute community-based strategies that turn discovery into lasting passion.
- Establish and track key performance indicators (KPIs) to monitor fan growth and long-term value, using data-driven reports to demonstrate the success of your initiatives.
- Develop and track KPIs to measure campaign effectiveness and adjust strategies to maximise engagement and revenue.
- Build strong partnerships with platform partners, top-tier digital creators, influencers, and community leaders.
- Stay on top of emerging technologies, behaviours, and trends in the social sphere, zeitgeist, creator space, identifying new opportunities to connect artists with their fans.
- Drive adoption of new platforms, community models, and digital tools.
- Partner with other label teams to ensure community initiatives are integrated into wider marketing campaigns and in line with artist brand strategies.
Requirements
- 3+ years of progressive experience in digital marketing, influencer strategy, community management, or audience development, preferably within the music or media industry.
- Familiar with CRM, e-commerce, and the digital tools that power the modern music industry
- Proven success in executing organic/editorial social media programming, creator marketing and fan engagement strategies.
- Deep knowledge of the social ecosystem and major platforms, including TikTok, Snap, Meta (Facebook and Instagram), YouTube, Pinterest, and Discord.
- Experience with fan engagement strategies, including community building, management, and content creation for specific platforms (e.g., Duets and Stitches on TikTok, Stories and Reels on Meta, community channels on Discord).
- Strong analytical skills with the ability to measure campaign performance and make data-driven decisions.
- Excellent communication and relationship-building skills.
- A strategic and creative mindset with a passion for music and fan culture.
Benefits
- 2025 Benefits At A Glance
- Health insurance
- Retirement plans
- Paid time off
- Flexible work arrangements
- Professional development
- Bonuses
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