Events Marketing Manager leading marketing strategies for investments company focusing on American and Asian markets. Collaborating across teams to achieve audience engagement and KPIs.
Responsibilities
Lead on the marketing strategies and go to market plan for all conferences within the American events portfolio
Expertly deliver marketing campaigns to raise brand awareness and drive delegate acquisition
Work closely with various teams, including our Investor Relations, Content, Operations, Commercial and support function teams to co-ordinate an active engagement plan for our target audience
Work with other internal brands and platforms to build an audience of engaged contacts
Support outreach for sponsorship across the portfolio
Create accurate and in-depth data research requests for various audiences relevant to each event
Report on the progress of the event marketing strategy – providing feedback on successes and failures – ensuring we deliver audience targets
Achieve relevant KPIs and targets as set out by the team and be able to pivot campaign to ensure these are hit
Mentoring of junior marketing executives
Requirements
Excellent organisation skills for planning and delivering – this is very important around events because they’re so time sensitive
Previous experience of working in a B2B event marketing
Passionate, self-motivated, and ambitious, willing to participate in the team and be a stakeholder in developing this fast-growing brand
Demonstrable ability to collaborate with all levels of leadership and across multiple teams
Excellent verbal and written communication skills
Strong attention to detail
Proficient in Microsoft Excel
Experience of working within the investment management space preferred, but not expected
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