Senior Campaign Manager at Michelin leading innovative marketing campaigns for B2PRO segments in the hospitality industry. Collaborating with cross - functional teams to enhance brand engagement and revenue.
About the role
- Campaign Manager at Fifth Ring optimizing multi-channel campaigns with AI-enabled workflows. Supporting clients and internal teams to achieve measurable results in B2B marketing.
Responsibilities
- Plan, manage and optimise multi-channel campaigns to deliver measurable results.
- Advise on campaign strategy and new pitches, leading the work from discovery and planning through activation, optimisation and reporting.
- Use AI to structure information, co-create reports and proposals, and standardise shared outputs.
- Support development and implementation of cross-channel campaign strategies that meet clients’ objectives.
- Translate strategies into practical media and channel plans for various platforms.
- Interpret campaign metrics and shape data-driven approaches for client objectives.
- Monitor trends, platform changes, and competitor activity in Asia and China.
- Manage campaign timelines, budgets, and resources ensuring activities are delivered on time.
- Set up, QA and manage campaigns across platforms ensuring correct tracking and targeting.
- Monitor performance regularly and lead optimisation recommendations based on data.
- Prepare clear campaign reports and insights for clients using AI to support data consolidation.
- Build strong working relationships with the Singapore client service team.
- Act as a credible campaign partner for clients, providing updates on performance and insights.
- Champion AI-enabled ways of working, sharing prompts and examples within the team.
- Provide support and coaching to junior team members on platforms, reporting, and AI-assisted ways of working.
Requirements
- Formal qualification in communications, marketing, journalism, business or equivalent.
- Experienced in a marketing or digital campaign role, ideally in B2B, with prior agency or consultancy experience and hands-on work in digital media.
- Experience using AI assistants (e.g. ChatGPT or equivalent) as part of day-to-day work – not in a technical way, but to co-create with colleagues, structure information, and draft/refine shared documents (reports, proposals, ad variants, WIP notes) to improve team and project efficiency.
- Fluency across marketing strategies, a strong understanding of the customer funnel, and the ability to optimise conversions at various stages.
- Strong working knowledge of performance KPIs (CPA, CPC, CPI, CPM, CTR, conversion rate and basic attribution) and how to use them to guide optimisation.
- Practical experience with online advertising platforms and analytics tools (e.g. LinkedIn Ads, Google Ads, Meta, GA4, marketing automation/CRM).
- Knowledge of creating and running email workflows and campaigns across platforms such as HubSpot, Mailchimp, etc.
- Excellent verbal and written communication skills, with the ability to present well externally in a consultative, client-facing environment.
- Strong listening, questioning and critical-thinking skills, with confidence to challenge and refine briefs or plans where needed.
- Ability to work collaboratively in a cross-functional team and build positive relationships across offices.
- Strong organisation and implementation skills, high attention to detail, and the ability to manage multiple projects smoothly and thoroughly.
- Confident, proactive and self-motivated, with a growth mindset and a desire to stay abreast of marketing, digital and AI-related trends.
- Understanding of B2B marketing and communications, including account-based approaches.
- Agency and client-facing experience across multiple markets, especially within Asia/China.
- Familiarity with martech infrastructure and reporting tools.
- Database management experience.
- Calm under pressure and comfortable working across offices and time zones.
Job title
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