Digital Marketing Manager responsible for developing integrated strategies driving brand growth at KFC. Collaborating cross - functionally to optimize digital customer experience and leveraging data - driven insights.
About the role
- Digital Marketing Executive working with eCommerce team to manage and optimize digital channels. Driving performance and delivering key trading activities for White Stuff's online presence.
Responsibilities
- Support the day-to-day management of Paid Social, Paid Search, SEO and Affiliate channels
- Work closely with agency partners and third-party platforms to optimise performance
- Manage and optimise the affiliate programme, including monthly validations
- Support the optimisation of the product feed to improve performance across channels
- Maintain and grow organic search visibility, working with SEO partners
- Own weekly reporting on key KPIs including spend, demand, ROAS, new customers and CPA
- Use Excel (including pivot tables) to analyse performance and identify trends and opportunities
- Monitor channel performance and proactively suggest optimisations
- Track competitor activity and report on digital marketing trends
- Support the planning and execution of a test-and-learn roadmap across channels
- Identify new opportunities to drive performance and scale activity
- Work with partners to implement and evaluate tests, sharing learnings with the wider team
- Work closely with different teams across the business such as Marketing and Customer & Data Insights team to deliver against trading and customer targets
- Brief in creative assets and copy, ensuring alignment with brand tone of voice
- Support website content builds to ensure campaigns and trading activity are executed effectively
- Manage relationships with third-party partners (e.g. feed providers, affiliate network)
- Ensure campaigns are delivered accurately and on time, with strong attention to detail
- Support ad-hoc projects across the eCommerce team as required
Requirements
- Experience in digital marketing, ideally within fashion retail
- Familiarity with platforms such as Google Analytics, Google Ads, Microsoft Ads, Meta Ads and Google Search Console
- Understanding of SEO fundamentals
- Analytical skills with confidence using Excel (including pivot tables)
- Experience working with agencies or external partners is a plus
Benefits
- Hybrid working
- Quarterly/Annual bonus opportunity
- Up to 25 days holiday per annum, plus bank holidays
- 2 extra (paid!) days off per year to volunteer in the local community
- 50% discount
- Subsidised BUPA Dental Insurance
- Healthcare cash plan and Life Assurance
- Interest free season ticket loan
- Pension Contribution
Job title
Job type
Experience level
Salary
Not specified
Degree requirement
Location requirements
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