Bilingual Digital Marketing Specialist executing PPC campaigns to drive growth in U.S. and LATAM markets. Analyzing market trends and performance, optimizing campaigns across digital platforms.
About the role
- Digital Marketing Manager responsible for performance marketing on platforms like Zalando and About You. Driving strategy, campaign analysis, and content creation for brand visibility.
Responsibilities
- You will manage our marketing activities on Zalando, About You, and Otto both operationally and strategically, planning targeted campaigns
- Continuously monitor all active campaigns and analyze performance and relevant KPIs
- Observe current market trends and proactively identify opportunities
- Build engaging content pages on Zalando and continuously optimize them
- Independently create creative content for LinkedIn and develop posts
Requirements
- Several years of experience in performance marketing (at least 3 years)
- Strong analytical skills
- Confident handling of metrics such as CR, CTR, and KUR
- Solid education or degree; practical experience in operational brand and performance marketing is a plus
- Ability to work in a structured and self-directed manner
- Team player; proficient communication in German (min. C1) and English (min. B2)
Benefits
- Flexible working hours with a high proportion of home office & 3 days/month on-site
- 30 days of annual leave
- Permanent employment contract
- Subsidized company pension plan (bAV)
- Childcare allowance for pre-school children
- Excellent employee discounts
- Modern workplace with height-adjustable desk
- Provided laptop and monitor for home office
- Free beverages & parking
Job title
Job type
Experience level
Salary
Not specified
Degree requirement
Location requirements
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