Digital Marketing Specialist supporting the execution of digital marketing programs at Schneider Electric. Collaborating with global teams to build brand awareness and customer engagement initiatives.
About the role
- Digital Marketing Content Specialist building a comprehensive content strategy for U-Haul's digital marketing efforts. Collaborating to create high-quality content that enhances online presence and engagement.
Responsibilities
- Develop and own a comprehensive content calendar and strategy for U-Box that aligns with overall digital marketing goals
- Produce a high volume of high-quality, original content for the U-Box website, including blog posts, landing pages, guides, and product descriptions, to drive organic traffic
- Ensure all content is optimized for both traditional search engines (Google, Bing) and emerging AI-powered search platforms (e.g., ChatGPT, Perplexity, Google AI Overviews)
- Continuously audit and refresh existing website content to improve relevance, accuracy, and search performance
- Collaborate with the Digital Marketing Analyst to align content output with data-driven insights, keyword strategy, and conversion goals
- Develop and execute on-page and off-page SEO strategies to improve organic search rankings across traditional and AI search surfaces
- Conduct keyword research and topic clustering to identify high-value content opportunities in the moving and storage industry
- Monitor organic search performance and use insights to continuously improve content strategy and execution
- Stay current on AI search trends, algorithm updates, and best practices to keep U-Box content competitive in a rapidly evolving search landscape
- Identify, prospect, and cultivate relationships with authoritative third-party websites, blogs, and publications relevant to our industry (moving, storage, home goods, real estate, etc.)
- Negotiate and manage content contribution and link-building partnerships that strengthen U-Box domain authority and brand visibility
- Develop co-branded or guest content for distribution through partner channels
- Track and report on the performance of third-party content placements and partnership ROI
- Identify and pursue retail and business partnership opportunities where U-Box product lines can be displayed or promoted at partner locations
- Serve as a primary point of contact for marketing partnership outreach, coordination, and ongoing relationship management
- Collaborate with internal teams to develop partnership marketing materials, co-branded assets, and promotional strategies
- Track and evaluate the effectiveness of retail and business partnership programs
- Communicate content performance, partnership updates, and strategic recommendations to the U-Box Program Manager and broader stakeholders
Requirements
- Bachelor's degree (or equivalent work experience) in marketing, communications, journalism, English, or a related field
- Minimum 2–3 years of experience in content marketing, content strategy, or a similar role
- Demonstrated experience with SEO tools (e.g., SEMrush, Ahrefs, Moz, Google Search Console)
- Experience with content management systems (CMS) and basic HTML knowledge preferred
- Experience in partnership development, media relations, or business development a strong plus
- Familiarity with AI search tools and how they surface and prioritize content preferred
- Portfolio of written content work required
Benefits
- Competitive salary
- Health insurance/benefits (including medical, dental & vision)
- Subsidized gym membership (including paid fitness classes)
- Life insurance
- Stock options
- Business and travel insurance
- MetLaw Legal program
- MetLife auto and home insurance
- Discounts on Apple products, cell phone plans, hotels and more
- Commuter benefits program
- 401k options
- Paid holidays, vacation and sick days
- In-house cafe featuring options for all diets
- 24-hour physician available for kids
- Community volunteer opportunities
- Opportunity to travel for digital marketing conferences
Job title
Job type
Experience level
Salary
Not specified
Degree requirement
Location requirements
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