Marketing Manager creating custom marketing strategies for National Account and Group Retiree Services. Engaging with client partners to coordinate communication materials and develop marketing plans.
About the role
- Trade Marketing Analyst conducting market analysis and driving client relationships for Smurfit Westrock. Supporting strategic initiatives in the commercial sector for supermarket channels.
Responsibilities
- Analisar os mercados comerciais (trade marketing) e identificar possibilidades de entrada.
- Apoiar no aumento da margem e das vendas.
- Apoiar nas pesquisas de mercado das visitas do EC, e ajudar a planejar os tours.
- Contribuir para a criação de contatos estratégicos com diferentes stakeholders.
- Realizar pesquisas de mercado.
- Potencializar a inovação na área de trade marketing e contribuir com o desenvolvimento de novos projetos.
- Construir e fortalecer uma relação sólida entre a Smurfit Westrock e os stakeholders de trade marketing.
- Prestar suporte à área comercial.
- Ajudar os nossos clientes a identificar oportunidades de se destacar no ponto de venda com materiais promocionais de papelão ondulado.
- Criar parcerias com empresas do varejo para impulsionar a presença da marca SW nos pontos de venda.
Requirements
- Ensino Superior Completo em Marketing, Publicidade e Propaganda e áreas correlatas.
- Desejável Pós-graduação / MBAs voltados para trade marketing, shopper marketing ou gestão de canais.
- Dominio do Pacote Office (Outlook, Word, Power Point e Excel).
- Obrigatório inglês avançado.
- Desejável espanhol intermediário.
- Domínio em plataforma de CRM.
- Conhecimento em Power BI.
- Domínio na utilização de bases de mercado (Nielsen, Euromonitor).
Benefits
- Disponibilidade para viagens.
Job title
Job type
Experience level
Salary
Not specified
Degree requirement
Location requirements
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