Marketing Admin Officer planning and executing digital advertising campaigns at TDCX. Collaborating with internal teams and analyzing campaign performance for various channels.
About the role
- Lead marketing transformation across APAC for UPL, a global sustainable agriculture solutions provider. Build a high-impact marketing engine to drive demand and growth in sustainable agriculture industry.
Responsibilities
- Define and execute bold APAC marketing strategy that translates business priorities into scalable growth.
- Lead the identification, development, and expansion of Power Brands.
- Embed a customer-back approach through segmentation and insights.
- Drive impactful product launches and portfolio activation.
- Develop a culture of ownership, collaboration, and unified ways of working.
Requirements
- Lead the transformation of marketing across APAC to accelerate sustainable, profitable growth at scale.
- Build a high-impact marketing engine, anchored in developing and scaling Power Brands.
- Drive Regional Growth Strategy by defining and executing an APAC marketing strategy.
- Build & Scale Power Brands as primary growth engines.
- Create a Scalable Demand Engine through segmentation and insights.
- Ensure Go-to-Market Excellence with impactful product launches.
- Build a High-Performing APAC Marketing Organization and develop a future-ready team.
Job title
Job type
Experience level
Salary
Not specified
Degree requirement
No Education Requirement
Tech skills
Location requirements
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