Community & Field Marketer managing outreach and field events for Perplexity’s AI community program. Building user advocacy and driving enterprise pipeline through innovative marketing strategies.
About the role
- Community Activation Lead managing and growing Supermom community across Singapore and Malaysia. Focusing on engagement strategies and community partnerships to enhance parenting experiences.
Responsibilities
- Help manage, grow, and scale the Supermom community ecosystem across Singapore and Malaysia
- Define and execute engagement strategies across life-stage segments (pregnancy, newborn, toddlers, preschoolers, primary years)
- Develop monthly/quarterly engagement seeding plans aligned with cross-community campaigns, activations, and business outcomes
- Identify opportunities for community-led insights, UGC, and peer-support formats
- Establish and standardize engagement protocols for partnerships across SG and MY
- Lead internal staff to execute engagement and seeding strategies across WhatsApp & Telegram
- Drive healthy weekly conversation flow alongside Supermom’s admin teams
- Trigger discussions using prompts, polls, content hooks, and relevant insights
- Moderate conversations, uphold guidelines, and ensure constructive exchanges
- Monitor sentiment and member needs, escalating insights to stakeholders
- Identify and nurture active members/KOCs to encourage advocacy and contribution
- Manage partnerships with external parenting communities, group owners, and relevant collaborators
- Work with B2C/Social teams to onboard community partners (FB groups, Telegram channels, parenting collectives, etc.)
- Track growth, activity levels, conversation velocity, dwell time, churn, and feedback
- Convert engagement data into actionable insights for internal teams
Requirements
- 3–6 years in community management, social engagement, influencer/KOC management, or digital marketing
- Strong written communication; able to simplify complex parenting topics for mass audiences
- Experience managing WhatsApp/Telegram/FB groups at scale (highly preferred)
- Analytical mindset with ability to interpret engagement metrics
- Comfortable with fast decision-making, ambiguity, and experimentation
- Ability to spark organic conversations without sounding promotional
- Strong stakeholder management (internal & external)
- Empathetic and parent-centric; values long-term community health over short-term conversion
- Exposure to parenting, FMCG, healthcare, education, or lifestyle sectors (advantageous but not required
- Regional familiarity with SG & MY (preferred)
- Proficient in English; an additional SEA language is a plus
Job title
Job type
Experience level
Salary
Not specified
Degree requirement
Tech skills
Location requirements
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