About the role

  • Trade Marketing Manager developing brand strategies and supporting sales in the professional salon channel in Finland. Collaborating with teams to enhance market presence and drive growth.

Responsibilities

  • You will proactively produce local sales and market analysis to support decision-making.
  • A key part of the role is defining next steps and action plans based on your analysis.
  • You will also be responsible for planning launches, campaigns and other activities for the local professional salon market, ensuring a customer‑centric approach, leveraging local market knowledge and analyzing profitability.
  • Producing or sourcing sales support materials is also part of the TMM role.
  • Ownership of the marketing budget and operating expense budget, including monthly follow-up.
  • You will coordinate the planning and execution of sales meetings as well as the preparation of presentations.
  • You are responsible for executing the sales cycle process in Finland on schedule and in line with the Northern Europe strategy.

Requirements

  • Background in sales, marketing or other relevant commercial roles.
  • Fluency in Finnish and English.
  • Pragmatic leadership style and strong communication skills.
  • Excellent prioritization and collaboration skills.
  • Readiness to work across multiple workstreams and manage them within set timelines.
  • Strong initiative and the ability to carry plans through to completion.
  • Ability to translate brand strategies into concrete customer strategies.
  • Strong analytical and strategic skills.
  • Advanced skills in Excel and PowerPoint.

Benefits

  • A front-row seat to various marketing focus areas in an international and innovative Wella Company Northern Europe organization.
  • The opportunity to identify and unlock new growth opportunities through analysis, planning and continuous tracking.
  • Strong support from management and a skilled team around you.

Job title

Trade Marketing Manager

Job type

Experience level

Mid levelSenior

Salary

Not specified

Degree requirement

Bachelor's Degree

Location requirements

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