Trade Marketing Manager leading Go-To-Market strategy for Clairol's Retail Hair portfolio across various channels. Collaborating with cross-functional teams and driving business performance in a dynamic environment.
Responsibilities
Develop and implement GTM strategies for new innovations and base business
Own the 4Ps strategy and execution, defining KPIs and success models by channel
Analyze business drivers and category trends to identify growth opportunities
Lead initiative and base business forecasting, ensuring readiness for launches
Create and deliver best in class sales enabling tools (concept sell decks, seasonal materials, local success model)
Requirements
Bachelor’s degree in Business, Marketing, or related fields
5-7 years prior experience in CPG sales, trade marketing, or customer strategy environment
US Market/channel experience in FMCG/CPG industry a must
Experience in developing and executing marketing strategies
Excellent analytical, problem solving, and project management skills
Proficient in Outlook, Excel, Powerpoint, Nielsen Agile
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