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TruistHead of AI Enablement
Senior technology leader responsible for AI and GenAI solutions across Wholesale Technology for Truist. Collaborating with business executives and engineering teams to drive measurable value through AI applications.
About the role
- Support in defining the role of AI in brand activation and how it can make us faster, more relevant, and more efficient.
- Define how the brand can “win with AI” — ensure our presence in LLMs, conversations, and consumer journeys.
- Build a roadmap for integrating AI into brand activation, campaigns, and toolkits.
- Partner with the Central AI & Digital hub to adopt new technologies quickly and tailor them for RH.
- Work hands-on with Pencil AI and other generative tools to create brand-right content (social, e-commerce, education, toolkit enhancements).
- Create content based on real-time trends, QBR insights, and data signals, ensuring output is fast, relevant, and market-ready.
- Support agencies and internal teams with AI-first production.
- Pilot and scale AI-led activations with speed and agility.
- Continuously explore emerging AI tools, test them, and bring back learnings.
- Share inspiration, best practices, and practical how-to guides with global and local teams.
- Partner with agencies, tech providers, and internal stakeholders to embed AI as part of how we work.
- Track and report on the performance of AI-driven content.
- Experiment with new formats and optimize based on results.
- Build benchmarks for efficiency and engagement gains.
Requirements
- 5 years of experience in brand activation, digital marketing, or content strategy.
- Curious, pioneering mindset: eager to test, learn, and push boundaries with new AI tools.
- Strong content sensibility, understands what makes assets engaging, on-brand, and effective.
- Hands-on, proactive, and detail-oriented: able to both think strategically and execute.
- Familiarity with AI tools (generative AI, personalization engines, marketing automation).
- Collaborative and entrepreneurial, with a “bias to action.”
- Passion for beauty, culture, and innovation.
Benefits
- Health insurance
- Life and disability insurance
- 401(k) retirement plan
- Paid holidays
- Paid time off (PTO)
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