Associate Director Media developing marketing strategies and campaigns for beauty brands at Wella Company. Leading communication and media initiatives in the DACH region with a focus on brand awareness.
Responsibilities
You develop campaigns across Paid, Owned and Earned media, turning media into a growth driver.
From annual plans to digital touchpoints — you steer communications with clear KPIs (reach, EMV, engagement, etc.).
You are responsible for the strategic management of all external and internal communication processes, including ESG and CSR initiatives.
You build strong relationships with influencers and journalists and ensure authentic content.
You plan and execute compelling B2B and influencer events.
You maintain oversight and protect our brands.
You are responsible for budgets and optimize processes for maximum impact.
You lead external agencies and develop your team of media experts.
Requirements
Communications professional with media and digital expertise, ideally with experience in the beauty sector.
Creativity, strategic thinking and a strong brand sensibility.
Leadership skills: ability to lead and inspire a diverse team by bringing together different perspectives and creating a motivating, inclusive environment.
A strong network in PR and influencer marketing.
Entrepreneurial mindset, digital affinity and strong presentation skills.
Benefits
Support for personal development and individual career paths
International environment — working in an international corporate setting with flat hierarchies and exciting projects
Scope to shape your work — actively influence daily workflows and processes and seize the opportunity to make an impact in the world of beauty
Team — positive working atmosphere and culture characterized by diversity, collaboration and enjoyment
Flat hierarchies, open communication and an international, diverse environment where 'WE' comes first!
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