Senior Retail Analyst at Webmotors driving audience insights and managing data in CDP and GAM. Collaborating with teams to optimize campaign performance and ensure compliance.
Responsibilities
Build and operate audiences in the CDP; activate them in GAM (Google Ad Manager) and other data activation tools.
Define taxonomies and SLAs; ensure data quality and compliance with LGPD.
Create executive dashboards and documentation; support commercial/sales teams in proposals and post‑sales.
Optimize delivery in GAM (pacing, frequency, segment overlap, exclusions).
Create, cluster, and manage audiences based on browsing behavior, history, and CRM.
Configure and monitor the data flow between the CDP and other tools.
Extract audience insights to help teams make strategic, data‑driven decisions (e.g., "We have 50k users with intent to purchase SUVs in the last 30 days").
Requirements
Knowledge of Adobe Analytics or Google Analytics
Advanced Excel
Desirable knowledge of programming languages JavaScript, HTML, and SQL for queries.
Knowledge of media/advertising data, CDP or ad tech (publisher, retailer media, or advertiser).
Hands‑on experience with CDPs (e.g., Adobe RT‑CDP, Salesforce, Tealium, mParticle, Segment or similar).
Google Ad Manager (line items, key‑values, audiences, delivery troubleshooting).
Advanced SQL (BigQuery preferred). Ability to create views/materializations for segments.
Knowledge of audience models
Experience with dashboards (Looker/Looker Studio, Power BI or similar).
Familiarity with GMP (DV360) and concepts of ID resolution, cookies vs. cookieless, first‑party IDs.
Intermediate/advanced English.
Benefits
Annual bonus based on performance
Health insurance
Dental insurance
Meal voucher
Food allowance
Childcare or nanny allowance
Extended maternity and paternity leave, including in cases of adoption
Advance payment of the 13th salary in May for employees who were with us by 12/31 of the previous year
Birthday day off: one day off to celebrate as you wish
Gympass and TotalPass memberships: for physical and mental well‑being
Life insurance
PAP – Personal Support Program (Auster): free support in psychology, nutrition, nursing, social work, legal and financial services
SESC credential: access to leisure, culture, health programs and more
Santander partnerships: discounts on travel, restaurants, theaters, cinemas, gyms and more
70% discount to advertise your car on the Webmotors website
Top Referral Program: refer talent and be recognized/rewarded if they are hired and complete the trial/experience period
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