Lead Analyst developing and delivering customer engagement, credit, and pricing strategies for a finance business. Utilizing analytical techniques and collaborating with cross - functional teams to optimize portfolio management.
About the role
- Senior Retail Analyst at Webmotors driving audience insights and managing data in CDP and GAM. Collaborating with teams to optimize campaign performance and ensure compliance.
Responsibilities
- Build and operate audiences in the CDP; activate them in GAM (Google Ad Manager) and other data activation tools.
- Define taxonomies and SLAs; ensure data quality and compliance with LGPD.
- Create executive dashboards and documentation; support commercial/sales teams in proposals and post‑sales.
- Optimize delivery in GAM (pacing, frequency, segment overlap, exclusions).
- Create, cluster, and manage audiences based on browsing behavior, history, and CRM.
- Configure and monitor the data flow between the CDP and other tools.
- Extract audience insights to help teams make strategic, data‑driven decisions (e.g., "We have 50k users with intent to purchase SUVs in the last 30 days").
Requirements
- Knowledge of Adobe Analytics or Google Analytics
- Advanced Excel
- Desirable knowledge of programming languages JavaScript, HTML, and SQL for queries.
- Knowledge of media/advertising data, CDP or ad tech (publisher, retailer media, or advertiser).
- Hands‑on experience with CDPs (e.g., Adobe RT‑CDP, Salesforce, Tealium, mParticle, Segment or similar).
- Google Ad Manager (line items, key‑values, audiences, delivery troubleshooting).
- Advanced SQL (BigQuery preferred). Ability to create views/materializations for segments.
- Knowledge of audience models
- Experience with dashboards (Looker/Looker Studio, Power BI or similar).
- Familiarity with GMP (DV360) and concepts of ID resolution, cookies vs. cookieless, first‑party IDs.
- Intermediate/advanced English.
Benefits
- Annual bonus based on performance
- Health insurance
- Dental insurance
- Meal voucher
- Food allowance
- Childcare or nanny allowance
- Extended maternity and paternity leave, including in cases of adoption
- Advance payment of the 13th salary in May for employees who were with us by 12/31 of the previous year
- Birthday day off: one day off to celebrate as you wish
- Gympass and TotalPass memberships: for physical and mental well‑being
- Life insurance
- PAP – Personal Support Program (Auster): free support in psychology, nutrition, nursing, social work, legal and financial services
- SESC credential: access to leisure, culture, health programs and more
- Santander partnerships: discounts on travel, restaurants, theaters, cinemas, gyms and more
- 70% discount to advertise your car on the Webmotors website
- Top Referral Program: refer talent and be recognized/rewarded if they are hired and complete the trial/experience period
Job title
Job type
Experience level
Salary
Not specified
Degree requirement
No Education Requirement
Tech skills
Location requirements
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