Hybrid Senior Retail Analyst

Posted 1 hour ago

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About the role

  • Senior Retail Analyst at Webmotors driving audience insights and managing data in CDP and GAM. Collaborating with teams to optimize campaign performance and ensure compliance.

Responsibilities

  • Build and operate audiences in the CDP; activate them in GAM (Google Ad Manager) and other data activation tools.
  • Define taxonomies and SLAs; ensure data quality and compliance with LGPD.
  • Create executive dashboards and documentation; support commercial/sales teams in proposals and post‑sales.
  • Optimize delivery in GAM (pacing, frequency, segment overlap, exclusions).
  • Create, cluster, and manage audiences based on browsing behavior, history, and CRM.
  • Configure and monitor the data flow between the CDP and other tools.
  • Extract audience insights to help teams make strategic, data‑driven decisions (e.g., "We have 50k users with intent to purchase SUVs in the last 30 days").

Requirements

  • Knowledge of Adobe Analytics or Google Analytics
  • Advanced Excel
  • Desirable knowledge of programming languages JavaScript, HTML, and SQL for queries.
  • Knowledge of media/advertising data, CDP or ad tech (publisher, retailer media, or advertiser).
  • Hands‑on experience with CDPs (e.g., Adobe RT‑CDP, Salesforce, Tealium, mParticle, Segment or similar).
  • Google Ad Manager (line items, key‑values, audiences, delivery troubleshooting).
  • Advanced SQL (BigQuery preferred). Ability to create views/materializations for segments.
  • Knowledge of audience models
  • Experience with dashboards (Looker/Looker Studio, Power BI or similar).
  • Familiarity with GMP (DV360) and concepts of ID resolution, cookies vs. cookieless, first‑party IDs.
  • Intermediate/advanced English.

Benefits

  • Annual bonus based on performance
  • Health insurance
  • Dental insurance
  • Meal voucher
  • Food allowance
  • Childcare or nanny allowance
  • Extended maternity and paternity leave, including in cases of adoption
  • Advance payment of the 13th salary in May for employees who were with us by 12/31 of the previous year
  • Birthday day off: one day off to celebrate as you wish
  • Gympass and TotalPass memberships: for physical and mental well‑being
  • Life insurance
  • PAP – Personal Support Program (Auster): free support in psychology, nutrition, nursing, social work, legal and financial services
  • SESC credential: access to leisure, culture, health programs and more
  • Santander partnerships: discounts on travel, restaurants, theaters, cinemas, gyms and more
  • 70% discount to advertise your car on the Webmotors website
  • Top Referral Program: refer talent and be recognized/rewarded if they are hired and complete the trial/experience period

Job title

Senior Retail Analyst

Job type

Experience level

Senior

Salary

Not specified

Degree requirement

No Education Requirement

Location requirements

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