Senior Planning Analyst role in a global leading digital entertainment company. Develops commercial proposals and communicates strategies within a hybrid work model.
Responsibilities
Prepare commercial proposals with sales arguments, strategy, and storytelling;
Analyze and understand briefs;
Analyze the market and competitors;
Explore options to achieve campaign objectives;
Work collaboratively with other teams;
Align proposed solutions with specialist teams;
Develop client communication plans;
Develop and update sales materials and internal documents.
Requirements
Bachelor's degree in Advertising, Communications, or Marketing;
Minimum of 6 years of planning experience in an advertising agency or media company;
Strong command and understanding of concepts, processes, and main sales models in the digital ecosystem;
Knowledge of social media and influencer marketing;
Advanced English;
Experience with market research tools (TGI, Comscore, Stilingue, SEMrush);
Knowledge of programmatic media (DSP, SSP, DMP, Trading Desk and Ad Exchange);
Proficient in Microsoft Office, Google Slides, Google Analytics and GAM.
Benefits
MetLife life insurance
Meal allowance via the Flash Benefícios flexible card
Gym benefit through Wellhub (Gympass) and TotalPass
Day off during your birthday month
Discounts and special offers with Salary Fits
Wellz for emotional well-being support
Hybrid work model (3 days in the office and 2 days remote)
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