Marketing Analyst focusing on audience insights and trends for a media company. Involves monitoring audience behavior and supporting strategic marketing initiatives.
Responsibilities
Monitor audience behavior to identify emerging consumption habits;
Set up and compile social listening reports;
Analyze data to understand audiences, creating profiles and personas;
Support the structuring of podcasts and event activations;
Assist in creating presentations and strategic pitches.
Requirements
Analytical and Strategic Mindset: ability to turn data into actionable insights;
Cultural Intelligence and Curiosity: strong interest in understanding audience behavior;
Fluency in Internet Language and Pop Culture: familiarity with online trends;
Multi-project Organization and Proactivity: strong time-management skills;
Previous experience in marketing, planning, or research;
Excellent writing skills and the ability to synthesize information;
Proficiency with Artificial Intelligence: daily use of generative AI tools (e.g., Gemini).
Benefits
Health insurance - SulAmérica (with copayment);
Dental insurance - SulAmérica;
Webedia Care - exclusive support service for physical and mental health and health plan operational issues for all Webedians;
Life insurance - MetLife;
Flexible benefits card - Flash Benefícios;
Commuter allowance (transportation voucher);
Childcare assistance;
Wellhub (Gympass) and TotalPass;
Birthday day off (one day off in your birthday month);
Partnership with Sesc;
Salary Fits - discounts and special offers;
Wellz - emotional health care;
Hybrid work model;
Job title
Junior Communications and Marketing Analyst, Insights & Trends
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