Senior Manager leading creator marketing strategy and execution for major retail client. Collaborating with cross - functional teams to drive successful creator - focused campaigns and programs.
About the role
- Marketing Automation Campaign Delivery Manager responsible for campaign execution and SFMC strategy at TD Bank. Leading cross-functional teams to ensure timely and accurate marketing communications execution.
Responsibilities
- Responsible for completing SFMC configuration and implementation for campaigns.
- Leading and executing the SFMC strategy requirements as assigned and monitoring active campaigns post-development.
- Manages marketing communications for TD Bank, working closely with multiple stakeholder groups.
- Responsible for timely and accurate campaign execution and management of overall marketing execution strategy.
- Configuring audience entry source, exit criteria, re-entry criteria and campaign goals.
- Developing and configuring Journey updates/modifications and version control of active campaigns.
- Developing and configuring dynamic content, including Personalization requirements.
- Performing on-going QA & platform health checklist tasks.
- Configuring A/B tests and present the results for marketing campaigns.
- Collaborating effectively with cross-functional teams including marketing, sales, and IT to achieve campaign objectives.
Requirements
- Undergraduate degree and/or equivalent relevant experience.
- 3+ years of Salesforce experience or similar marketing automation experience.
- Solid understanding of marketing campaign concepts and best practices.
- Ability to analyze and interpret marketing data to provide optimization insights.
- Proficient understanding of data structures and relational data.
- Ability to work successfully as a member of a team and independently.
- SFMC Administrator Certification (preferred).
- SFMC Email Specialist Certification (preferred).
- Familiarity with Salesforce CRM and its integration with Marketing Cloud (preferred).
- General understanding of Data Cloud and Marketing Cloud Personalization (preferred).
- Knowledge of SQL, Json, and Ampscript would be highly beneficial (preferred).
Benefits
- Health and well-being benefits
- Savings and retirement programs
- Paid time off (including Vacation PTO, Flex PTO, and Holiday PTO)
- Career development
- Reward and recognition
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