Hybrid Senior Marketing Specialist, CRM Producer

at Maker Lab

• Job title: Senior Marketing Specialist, CRM Producer
• Job type: Full Time
• Experience level: Senior
• Salary: Not specified
• Degree requirement: Bachelor's Degree
• Location requirements: Hybrid, Bengaluru, India

About the role

• CRM expert managing email campaigns and engagement for clients at Maker Lab, a technology-led marketing agency. Involves creative problem-solving, stakeholder management, and lifecycle optimization.

Responsibilities

• Execute the design and copy for email campaigns using internal development tools, leveraging approved Email Design Systems (EDS) and pre-set templates.
• Manage the full email lifecycle, from initial creative development and legal alignment through to creative QA and final deployment for major APAC campaigns and NPI moments.
• Utilise pre-trained CRM AI models, template requirements, and creative briefs to generate high-quality email copy that resonates with target audiences.
• Ensure all email assets are fully A11y compliant and adhere strictly to brand creative guidelines and template structures.
• Facilitate the feedback loop by implementing stakeholder revisions within internal tools while managing expectations and priorities across the CRM and Product Marketing teams.
• Implement creative strategies designed to maximise customer lifetime value and drive measurable growth across multiple digital touchpoints.
• Demonstrate leadership by resolving creative or operational hurdles with limited oversight, ensuring high-quality output in a deadline-driven environment.

Requirements

• BA/BS degree or equivalent experience in Business, Marketing, or Education
• 5+ years of creative design experience; in either email marketing or creative agency experience.
• Plus, if you have strong contextual experience of the Japanese market, including localised email marketing and proficiency in the Japanese language.
• Demonstrable extensive knowledge of email best practices
• Ability to follow creative brand guidelines and use templates in email builder, as well as experience in resizing images to accommodate specific templates if needed.
• Must be highly organised and have strong project management capabilities and attention to detail; can execute effectively and deliver high-quality work against tight deadlines.
• Exceptional interpersonal skills; experience successfully collaborating with cross-functional teams; strong written and verbal communication skills.
• Exceptional verbal and written English communication and presentation skills.