Hybrid Marketing Manager, Scaled Expansions

at Maker Lab

• Job title: Marketing Manager, Scaled Expansions
• Job type: Full Time
• Experience level: Senior, Lead
• Salary: Not specified
• Degree requirement: Bachelor's Degree
• Location requirements: Hybrid, Kuala Lumpur, Malaysia

About the role

• Marketing Manager focusing on consumer & retail marketing with a leading tech brand. Collaborating with internal teams and external partners for successful product introduction in the SEA region.

Responsibilities

• Collaborate with the SEA marketing lead to understand challenges faced by retail and carrier partners and contribute to solutions.
• Work closely with internal teams and agency partners to localise and develop launch and campaign assets while collaborating with distribution partners to ensure readiness for launches and campaigns.
• Assess and consolidate marketing asset requirements for effective launch campaigns, incorporating the localisation of brand, retail, and client assets.
• Serve as the key point of contact for internal and external stakeholders, tracking launch workstreams and ensuring seamless coordination.
• Ensure product launch readiness for 3rd-party retail and client partners.
• Coordinate the planning and execution of merchandising assets for in-store and online touchpoints.
• Communicate brand guidelines to external partners, ensuring launch compliance through collaboration with 3rd party resources (3PR), and manage legal and brand approvals.
• Act as the representative for users and retailers in SEA, showcasing and leading digital retail innovations to meet regional needs.

Requirements

• BA / BS degree preferred
• 8+ years of experience in consumer marketing, retail marketing or omnichannel marketing.
• Proficient in developing comprehensive marketing strategies and business plans, with a demonstrated ability to analyse customer and market insights and assess the effectiveness of marketing spend.
• Capability to plan and manage initiatives at both the strategic and operational levels, leading to the successful launch of new products in the market.
• A passion for retail and a track record of creating exceptional customer experiences. Ability to navigate ambiguity, solve problems, and scale effectively within a large organisation.
• Ability to influence change and negotiate cross-functionally and with external parties
• Strong program management capabilities, coupled with excellent stakeholder management and partnership capacity.
• Flexibility and ability to work under ambiguity and uncertainty.
• Able to work in a fast-paced, deadline-driven, and techy work environment.
• High energy, highly organised and a go-getter attitude coupled with a flexible mindset, teamwork and dedication to the project's success.
• Exceptional verbal and written English communication and presentation skills.