Senior Specialist in Performance Marketing leveraging AI tools for personalization at PayPal. Supporting multiple products and enhancing marketing processes through data analysis and collaboration.
About the role
- Campaign Manager executing and optimizing CRM campaigns to deepen user engagement for WEBTOON. Collaborating across functions to deliver targeted experiences and enhance community loyalty.
Responsibilities
- Execute and optimize CRM campaigns that deepen user engagement across the customer journey—from onboarding through long-term retention.
- Own day-to-day CRM execution across email, push notifications, in-app messaging, and SMS.
- Partner closely with Product to translate roadmap priorities and in-app experiences into high-performing lifecycle programs.
- Deliver targeted, personalized experiences that drive content consumption, increase repeat usage, and strengthen loyalty within WEBTOON’s community.
Requirements
- Build the lifecycle marketing strategy to maximize engagement, retention, and long-term user value.
- Set up, QA, and deploy email/push/in-app campaigns, including one-time ad hoc sends, triggered programs, and complex multichannel journeys.
- Champion a test-and-learn approach, using experimentation to optimize messaging, triggers, and cadence across channels.
- Partner with Product and Data teams to implement personalized and automated programs at scale.
- Analyze and evaluate lifecycle performance, track KPIs, and make recommendations for maximum business impact.
- Establish a cross-channel messaging policy and in-app technical system to maintain consistency and prevent overlap or user fatigue.
- Prior hands-on experience using Braze for in-app or email campaign deployment.
- Experience with Liquid language for personalized messaging.
- Experience in entertainment, comics, gaming, or fan-driven communities.
- Belongs to or has deep understanding of pop-culture fandoms such as comics, K-pop, gaming, etc.
Benefits
- Career development; we believe in mentorship and investing in your learning, supporting you to achieve your goals
- Health benefits, including vision and dental!
- Generous PTO and Parental Leave Top-up
- 401K Contributions
- Commuter Benefits
- Global WEBTOON and LINE FRIENDS discount program
- Winter break shutdown and a whole lot more!
Job title
Job type
Experience level
Salary
Not specified
Degree requirement
Location requirements
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