About the role

  • Manager leading the audience analytics and insights for CNN Digital, driving audience discovery and growth strategies. Partnering with editorial and marketing teams to translate insights into actionable recommendations.

Responsibilities

  • Lead ongoing analysis to identify opportunities for audience growth, including through search, generative AI platforms, social platforms, newsletters, news aggregators and more
  • Partner with editorial, product, and marketing teams to translate audience analytics and insights into strategic recommendations
  • Regularly assess the impact of audience development initiatives
  • Serve as technical mentor and QA lead for the analyst team on web/app traffic trends, reviewing analytical methodologies, SQL queries, and dashboards to ensure accuracy and consistency
  • Develop and maintain a regular practice of landscape and competitive analytics that helps inform deliverables like benchmarking and forecasting to inform strategic planning and growth targets
  • Develop frameworks and reporting tools to monitor audience growth, segmentation, and discovery across platforms
  • Collaborate with the Senior Director to shape analytics roadmaps and OKRs aligned with business priorities
  • Present findings and recommendations to stakeholders in clear, compelling formats connected to the business impact

Requirements

  • 5+ years in digital analytics, audience insights, or audience development strategy
  • Strong command of SQL, experience with large datasets
  • Experience with dbt is a plus but not required
  • Experience with SEO tools (e.g., Google Search Console, SEMrush, Ahrefs)
  • Proven ability to evaluate experimental results
  • Proven ability to identify and estimate the potential drivers of audience growth
  • Proficiency in data visualization tools (e.g., Tableau, Looker, Power BI)
  • Proficiency in digital analytics tools (e.g., Adobe Analytics, Google Analytics, Chartbeat, Parse.ly)
  • Proven ability to mentor junior analysts and lead QA processes
  • Excellent communication skills and stakeholder management experience
  • Ability to thrive in a fast-paced, collaborative environment
  • Strategic thinker with a hands-on approach to problem-solving
  • Preferred: BA/BS degree or higher in Math/Stats, Operations Research, Computer Science, Engineering, or other related quantitative field
  • Experience with syndicated data sources (e.g., comScore, Similarweb, Rival IQ)
  • Background in digital media, publishing, or news analytics.

Benefits

  • Health insurance coverage
  • Employee wellness program
  • Life and disability insurance
  • Retirement savings plan
  • Paid holidays and sick time
  • Vacation

Job title

Manager, Audience Analytics, Insights

Job type

Experience level

Mid levelSenior

Salary

$91,140 - $169,260 per year

Degree requirement

Bachelor's Degree

Tech skills

Location requirements

Report this job

See something inaccurate? Let us know and we'll update the listing.

Report job