Manager leading the audience analytics and insights for CNN Digital, driving audience discovery and growth strategies. Partnering with editorial and marketing teams to translate insights into actionable recommendations.
Responsibilities
Lead ongoing analysis to identify opportunities for audience growth, including through search, generative AI platforms, social platforms, newsletters, news aggregators and more
Partner with editorial, product, and marketing teams to translate audience analytics and insights into strategic recommendations
Regularly assess the impact of audience development initiatives
Serve as technical mentor and QA lead for the analyst team on web/app traffic trends, reviewing analytical methodologies, SQL queries, and dashboards to ensure accuracy and consistency
Develop and maintain a regular practice of landscape and competitive analytics that helps inform deliverables like benchmarking and forecasting to inform strategic planning and growth targets
Develop frameworks and reporting tools to monitor audience growth, segmentation, and discovery across platforms
Collaborate with the Senior Director to shape analytics roadmaps and OKRs aligned with business priorities
Present findings and recommendations to stakeholders in clear, compelling formats connected to the business impact
Requirements
5+ years in digital analytics, audience insights, or audience development strategy
Strong command of SQL, experience with large datasets
Experience with dbt is a plus but not required
Experience with SEO tools (e.g., Google Search Console, SEMrush, Ahrefs)
Proven ability to evaluate experimental results
Proven ability to identify and estimate the potential drivers of audience growth
Proficiency in data visualization tools (e.g., Tableau, Looker, Power BI)
Proficiency in digital analytics tools (e.g., Adobe Analytics, Google Analytics, Chartbeat, Parse.ly)
Proven ability to mentor junior analysts and lead QA processes
Excellent communication skills and stakeholder management experience
Ability to thrive in a fast-paced, collaborative environment
Strategic thinker with a hands-on approach to problem-solving
Preferred: BA/BS degree or higher in Math/Stats, Operations Research, Computer Science, Engineering, or other related quantitative field
Experience with syndicated data sources (e.g., comScore, Similarweb, Rival IQ)
Background in digital media, publishing, or news analytics.
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