Channel Manager for TikTok & Instagram in a media company shaping digital news narratives. Leading editorial strategy and engagement growth across social platforms.
Responsibilities
Develop and execute a TikTok and Instagram-first content strategy and audience development tactics that grow engagements, followers, video views and improves monetization potential.
Build and iterate repeatable, habit-forming content strategies, including video formats and best practices that improve content performance and drive long-term engagement.
Own and manage all publishing workflows, including scheduling, packaging, and optimization for search and discovery algorithms.
Write, edit, and optimize video titles, descriptions, and thumbnails using SEO best practices to maximize visibility and click-through performance.
Oversee content adaptation and packaging for TikTok and Instagram with a strong editorial eye and understanding of platform-native storytelling.
Oversee rigorous quality control of TikTok and Instagram content to ensure it meets accessibility, clarity, and tone standards.
Lead TikTok and Instagram analytics and performance tracking in partnership with the data team, identifying key trends, platform shifts, and viewer behaviors to optimize future strategy.
Set, track, and communicate progress against KPIs to internal stakeholders.
Collaborate with the data and research teams as well as audience strategy leadership to interpret findings and translate insights into actionable programming decisions.
Serve as a testbed for new formats, talent, and content pilots that can inform broader digital video and O&O content strategies.
Collaborate with platform editorial and product partners at TikTok and Meta to maximize support, visibility, and partnership opportunities.
Share platform insights, best practices, and learnings across global editorial and social teams to drive organizational growth and alignment.
Requirements
6–8+ years of experience managing professional social channels, ideally for a media, news, or content-driven organization.
Deep expertise in TikTok and Instagram content strategy, platform algorithms and audience development.
Proven experience managing content calendars, production workflows, and editorial packaging for large-scale audiences (5–25M+ reach).
Strong writing and editorial skills, with a track record of crafting compelling, high-performing titles and descriptions.
Proficient in native TikTok and Instagram platform analytics, and other video performance tools; familiarity with third-party analytics platforms like Sprout and RivalIQ a plus.
Experience using Adobe Premiere Pro or similar post-production tools.
Strong understanding of community engagement, retention strategies, and YouTube monetization models.
Demonstrated leadership skills with experience managing direct reports and working cross-functionally.
Excellent communication, organizational, and presentation skills.
Flexibility to work extended hours during major breaking news events.
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