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About the role
- Senior Manager responsible for research insights on customer attitudes related to CVS Health's campaigns. Collaborating with business partners to develop and execute research plans and strategies.
Responsibilities
- Designing, executing and consulting on primary research insights about customer attitudes and perceptions related to CVS Health’s creative campaigns and brand health measurement
- Serving as the “voice of the consumer,” guiding decisions towards profitable growth for our business teams across the enterprise.
- Understanding and applying the dynamics of effective advertising to guide stakeholders on optimal messaging and creative throughout the campaign development process.
- Managing and consulting on multiple brand health trackers, ensuring necessary adjustments are made across waves
- Presenting results to stakeholders and enabling business partners to act on the insights.
- Participating in broader brand strategy initiatives such as positioning/value proposition optimization, cross-enterprise brand health assessments, etc.
- Collaborating with stakeholders to explore their objectives, then developing and executing learning plans throughout the year.
- Employing strong primary and secondary research skills to ensure results are reflective of evolving research best practices and return results that are additive and directly guide decision-making.
- Leveraging strong storytelling and consulting skills to deliver recommendations that enable stakeholders to deeply understand the consumer and how they are impacted by business choices.
- Deeply engaging in cross-functional meetings with peers and senior leaders from a variety of teams including marketing, brand strategy, merchandising, loyalty and personalization, etc.
- Managing and developing 1 direct report.
Requirements
- 7-10+ years of experience designing, planning, analyzing, and delivering successful qualitative and quantitative customer research across a variety of methodologies that meet business partner objectives.
- Strong analytical and consulting skills are a must.
- A strategic mindset with an ability to connect insights across a variety of data sources and to link them to the operational and financial realities of the business
- Compelling communication and storytelling skills, including conveyance of insights and recommendations both in writing and verbal presentations.
- Extensive direct experience in creative testing and/or brand health measurement.
- Experience consulting and presenting to senior leadership.
- Previous people management experience.
- Bachelor's degree or equivalent experience (4 years) required.
Benefits
- Affordable medical plan options
- 401(k) plan (including matching company contributions)
- Employee stock purchase plan
- No-cost programs for all colleagues including wellness screenings, tobacco cessation and weight management programs
- Confidential counseling and financial coaching
- Paid time off
- Flexible work schedules
- Family leave
- Dependent care resources
- Colleague assistance programs
- Tuition assistance
- Retiree medical access and many other benefits depending on eligibility
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